Europe Ecommerce Senior Manager

Bic; Milano; In loco; EUR 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

BIC World in Milano, Italy, seeks an Europe eCommerce Senior Manager to lead strategic planning across EU channels, drive sales and profitability, and align with regional and Group stakeholders. The role requires proven leadership in eCommerce, Amazon management, and marketplace development, with a focus on data-driven decision making.

The position emphasizes cross-functional collaboration, content and pricing strategy, and expansion of marketplace channels within the EU, while maintaining

Competenze

• 8-10 years in Digital Marketing or Sales eCommerce
• Amazon customer management and EU experience required
• Bachelor’s Degree in Business/Marketing/Communications
• Digital Marketing / Digital Operations skills and experience
• Strong project and product management expertise
• Experience in Marketplaces development a plus
• Results-oriented leader with track record of sustainable results
• Strong change management capabilities
• Excellent interpersonal, negotiation and communication skills
• Executive written and verbal communication
• Managerial courage and adaptability to differences
• Strong analytical and data-driven insights skills
• Proficient with analytics tools and data synthesis
• Solid MS Office skills
• Fluent business English

Mansioni

• Lead EU eCommerce strategic planning to drive sales, visibility and conversion across channels.
• Oversee EU eCommerce P&L, define investments and profitability.
• Collaborate with Digital CST to align eCommerce strategy for each category.
• Drive growth enablers through cross-functional collaboration with regional and Group stakeholders.
• Develop assortment strategy and price/pack architecture for online channels.
• Evolve price and promo strategy and execute plans.
• Manage content, media and overall digital operations excellence.
• Lead or coordinate marketplace partnerships and data-driven customer planning.
• Align Group and regional objectives, cascade KPIs and support market optimization.
• Define processes to monitor performance and manage risk and opportunities.
• Coordinate trade terms with regional retailers and ensure online/offline alignment.
• Promote eCommerce best practices and training across the region.
• Expand marketplace presence in EU and support country teams on development.
• Develop new regional eCommerce growth opportunities and partnerships.

Conoscenze

Digital Marketing

eCommerce

Leadership

Analytics

Marketplaces

P&L management

Stakeholder management

Communication

Problem solving

Data presentation

Formazione

Bachelor's degree

Strumenti

Excel

Descrizione del lavoro

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways. Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission. Europe eCommerce Senior Manager

Europe eCommerce Senior Manager • Milano, Italy

MAIN RESPONSIBILITIES / TASKS

• Build and lead EU eCommerce channel strategic planning to develop sales, visibility and conversion across Pure Players, Omni Channel, B2B and Marketplaces, with an efficient and scalable approach across the region.
• Be accountable for the overall EU eCommerce P&L, defining key investments and overseeing channel profitability.
• Proactively and collaboratively work across the Company and with Digital CST to determine overall eCommerce strategy and the strategic role of the channel for each category, acting as the eCommerce EU expert to inform or influence key decisions with competence and vision.
• Define key growth enablers, leading or collaborating to their accomplishment through cross-functional cooperation with regional and Group stakeholders:
• ECommerce assortment strategy and optimal range development (and simplification), converging BIC strategic priorities, online shopper needs and customers’ specificities, with an incremental focus on Price-Pack-Architecture.
• Price and Promo strategy evolution and execution
• Content management, media/branding strategy execution and overall digital operation excellence
• Best route-to-market, structure, capabilities, data management/tools and key partnerships implementation
• Lead growth in Amazon, key EU customer, coordinating the work of regional and local teams, through excellent data-driven / shopper-centric customer planning, investments allocation to maximize ROI and best execution in sales, digital shelf activation and operations, while continue upgrading customer intimacy and JBP.
• Align Group and regional objectives, cascade KPIs and provide operational support for markets optimization and execution.
• Define effective processes and tools to monitor performance and track business, including communication/reporting, risk&opp identification and management.
• Ensure the appropriate trade terms coordination for regional retailers and guarantee consistency between online & offline business partners.
• Foster an eCommerce community, facilitate alignment on business and best practices sharing, and promote key capabilities development, in collaboration with digital CST, including training programs to elevate skills and competences across the region.
• Accelerate development of marketplace channel across EU, including establishment of successful partnerships, assortment and pricing to enhance growth and profitability.
• Develop new eCommerce growth opportunities at regional level and support Countries team on strategic eCommerce development in target markets, including business development with main local customers.

QUALIFICATIONS

• Minimum 8-10 years of experience in a Digital Marketing, Sales eCommerce role
• Amazon Customer management and EU experience required
• Bachelor’s Degree, ideally Business, Communication, Marketing.
• Digital Marketing / Digital Operations skills and experience
• Strong project and product management expertise
• Direct experience in Marketplaces development is a plus.
• Results-oriented leader with proven track record for delivering sustainable results
• Strong change management capabilities
• Strong interpersonal, negotiation skills and capability to communicate effectively with different level of people inside/outside of organization
• Strong executive written and verbal communication.
• Managerial courage
• Ability to adapt to differences
• Strong analytical and creative problem-solving skills
• Ability to effectively organize, analyze, and present data with solutions.
• Analytic mindset and insight mining capability a must
• P&L management experience is a plus
• Ability to distill complex data into clear and meaningful recommendations
• Deep experience with analytics tools and synthesis
• Solid MS Office skills
• Fluent business English

ADDITIONAL INFORMATION

Ability to travel 20% of the year

EEO & Inclusion Statement

BIC World is an Equal Opportunity Employer.

We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers.

We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics.

All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity.