EMEA CRM Product Owner: Salesforce & AI-Driven Growth

Berlin Packaging Group; Trezzano sul Naviglio; Hybrid; EUR 50,000 - 60,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Berlin Packaging is seeking a Senior IT CRM Analyst to act as Salesforce Product Owner for EMEA. You will bridge business needs with CRM capabilities, own the CRM backlog and coordinate with delivery partners to design scalable solutions for sales, service, ecommerce and marketing.

You will lead functional analyses of Sales/Service Cloud, drive end-to-end process mapping, ensure GDPR compliance, and align CRM with ERP initiatives across the region, leveraging AI to optimise commercial processes.

Qualifications

• Bachelor’s or Master’s degree in Business Administration, Industrial Engineering, Information Systems or related field.
• 7+ years in Salesforce ecosystem with functional analysis and CRM operations.
• Experience owning a CRM backlog and coordinating delivery with internal and external teams.

Responsibilities

• Lead functional analysis of Salesforce Sales Cloud and Service Cloud.
• Document end-to-end processes with as-is/to-be designs.
• Own backlog, prioritize, size, and sequence CRM demand across EMEA.
• Coordinate UAT, release readiness, and sign-off.
• Ensure GDPR-compliant CRM and data governance.
• Integrate Salesforce with ERP and other systems.

Skills

Salesforce

CRM backlog

Workshops

Stakeholder Mgmt

English (C2)

Education

Bachelor’s or Master’s degree in related field

Tools

Jira

Asana

MS Project

Job description

Berlin Packaging is seeking a Senior IT CRM Analyst to act as Salesforce Product Owner for EMEA. You will bridge business needs with CRM capabilities, own the CRM backlog and coordinate with delivery partners to design scalable solutions for sales, service, ecommerce and marketing.

You will lead functional analyses of Sales/Service Cloud, drive end-to-end process mapping, ensure GDPR compliance, and align CRM with ERP initiatives across the region, leveraging AI to optimise commercial processes.