Email Marketing Growth Manager

Ruby Labs Ltd; Meolo; Remote; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor 0ffice

Job summary

Ruby Labs Ltd is seeking an Email & Lifecycle Marketing Growth Manager to maximize email as a growth channel for GetQR. You will design audience segmentation, build personalized lifecycle journeys, and lead experiments to improve conversion, activation, and retention.

Ideal candidates combine analytical skills, customer insight, and hands-on experience in lifecycle marketing and experimentation, collaborating with Email, Growth, Product, and Analytics teams to drive measurable business impact.

Qualifications

• 3+ years in email or lifecycle marketing.
• 2+ years in growth experimentation and A/B testing.
• Hands-on experience building audience segments and automated lifecycle journeys.
• Ability to translate research into messaging and flows.
• Experience developing experiments to improve conversion, activation, retention.
• Strong copywriting across subject lines and lifecycle content.
• Proven ability to link email performance to business outcomes.
• Experience with event-based automation and email deliverability.
• Fluent English and cross-functional collaboration.

Responsibilities

• Own the email and lifecycle growth roadmap.
• Research customer needs and identify audience segments.
• Develop segmentation based on use cases and product behavior.
• Build onboarding, activation, conversion, retention journeys.
• Define triggers, timing, branching, and exit conditions.
• Run A/B tests and analyze results.
• Collaborate with Email, Growth, Product, and Analytics teams.
• Monitor deliverability and engagement to sustain growth.

Skills

Email marketing

Lifecycle marketing

A/B testing

Audience segmentation

Copywriting

Analytics

Cross-functional collaboration

Tools

Customer.io

Mixpanel

Job description

About Us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About The Role

We are looking for an Email & Lifecycle Marketing Growth Manager to maximize the business impact of email as a growth channel for GetQR.

You will develop audience segmentation, build personalized lifecycle journeys, and lead structured experimentation to improve conversion, activation, and retention. Working closely with the Email, Growth, Product, and Analytics teams, you will turn customer insights and behavioral data into measurable business results.

This role is ideal for someone who combines strong analytical skills, customer understanding, and hands-on experience in lifecycle marketing and experimentation.

Key Responsibilities

• Own the email and lifecycle marketing growth roadmap.
• Research customer needs, motivations, and behavior to identify meaningful audience segments.
• Develop and refine segmentation based on use cases, product behavior, lifecycle stage, and purchase intent.
• Build personalized onboarding, activation, conversion, retention, and re-engagement journeys for different audiences.
• Adapt messaging, content, offers, and calls to action to each segment’s needs.
• Define journey triggers, timing, branching logic, and exit conditions.
• Work with Product and Analytics to identify the data and events needed for segmentation and automation.
• Prioritize lifecycle opportunities and experiments based on expected business impact.
• Write clear hypotheses and run A/B tests across messaging, content, offers, timing, and journey structure.
• Analyze email performance and user behavior to identify growth opportunities and friction points.
• Partner with the Email Team to implement flows, experiments, and campaign improvements.
• Measure experiment impact on conversion, activation, revenue, and retention.
• Maintain a clear experiment backlog, document learnings, and define next steps.
• Share concise daily experiment updates in the Growth Slack channel.
• Conduct ongoing customer, market, and competitor research to generate new hypotheses.
• Monitor deliverability and audience engagement to support sustainable email growth.

Qualifications

• At least 3 years of experience in email or lifecycle marketing.
• At least 2 years of experience in growth experimentation and A/B testing.
• Strong hands‑on experience building audience segments and automated lifecycle journeys.
• Ability to translate customer research and behavioral data into relevant messaging and effective flows.
• Experience developing and prioritizing experiments that improve conversion, activation, and retention.
• Strong copywriting instincts across subject lines, calls to action, and lifecycle content.
• Strong analytical skills and the ability to connect email performance to business outcomes.
• Experience with Customer.io, Mixpanel, or similar marketing automation and analytics platforms.
• Understanding of event‑based automation, personalization, and email deliverability.
• Ability to work cross‑functionally with Email, Growth, Product, and Analytics teams.
• Strong organization, prioritization, and clear communication.
• Fluent English.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top‑note Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast‑growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

• Recruiter Screening (40 minutes)
• Technical Interview (90 minutes)
• Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.