Digital Product Specialist

Agilent Technologies Italia SpA; Torino; In loco; EUR 27.424 - 42.875; Tempo pieno

Descrizione del lavoro

Agilent Technologies Italia SpA is seeking a Digital Product Specialist to support the marketing team by creating and publishing digital assets, optimizing product content, and driving organic web traffic. The role collaborates with content managers, product managers, field marketing and sales to deliver compelling digital experiences.

Ideal candidates are recent graduates with a marketing/economics/engineering background, strong Excel skills, and English fluency. Italian language is a plus.

Competenze

• Recent graduate with a Bachelor’s or Master’s degree in Marketing, Communications, Economics, Engineering, or similar.
• Strong Excel skills are a requirement; knowledge of Google Analytics or other data analysis tools is an advantage.
• Full fluency in English; Italian fluency is preferable but not required.

Mansioni

• Support the team in creation and publishing of digital assets, including web pages.
• Focus on digital product content optimization and search engine optimization (SEO).
• Collaborate with team members on tactics to promote digital content and drive organic traffic to web pages.

Conoscenze

Excel

Google Analytics

SEO

Formazione

Bachelor’s or Master’s in Marketing/Communications/Economics/Engineering

Strumenti

Google Analytics

Descrizione del lavoro

Job DescriptionAgilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise. Agilent enables customers to gain the answers and insights they seek - so they can do what they do best: improve the world around us. Information about Agilent is available at www.agilent.com.You want to build on your basic knowledge of engineering theories and marketing principles? Join the dynamic team that's designing and implementing marketing strategies and liaising with other functions to develop compelling, relevant and attractive digital content to seamlessly connect customers and prospects to Agilent to solve their challenges through insightful and informative content that personifies trust, leadership and innovation.This is your chance to join the product management team in the Vacuum Product Business Unit As a Digital Product Specialist, you will work closely with product content & communication manager and product managers, as well as other functions in the organization, such as field marketing and sales.Your main responsibilities will include:Support the team in creation and publishing of digital assets, including web pagesFocus on digital product content optimization and search engine optimization (SEO)Work closely with other team members on tactics to promote digital content and drive traffic to web pages concentrating mostly on organic traffic improvementSupport E-commerce activities, including creation/maintenance of e-store content, such as new images, technical specifications, and filtersAnalyze keywords and digital traffic/web pages performance using Google Analytics, Google Search Console and other data tools and platforms adopted by the companyCollaborate on digital projects of web content migration to new platforms and their adaptation to new user experienceQualificationsThe contract duration will be between 12 and 16 months.We are looking for a motivated individual with the following background:Recent graduate (within the last 2 years), with a Bachelor’s or Master’s degree in Marketing, Communication, Economics, Engineering, or similarPrevious experience in digital marketing and/or with SEO would be an advantageStrong Excel skills is a requirement. Knowledge of Google Analytics, or another data analysis tool is an advantageFull fluency in English. Fluency of Italian is preferable but not required.On a personal level, you are proactive, organized, autonomous and a natural team player. You have excellent interpersonal skills to interact with both external and internal partners.Agilent Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.Pay rangeItaly: 27,424.00 - 42,875.00 EUR per annum.The position is classified at Levels C3 or B1 under the CCNL Industria metalmeccanica e della installazione di impianti - Cod. C011, which defines minimum salary levels, pay progression, and working conditions.Additional DetailsThis job has a full time weekly schedule.Agilent Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.Travel Required:OccasionalShift:DayDuration:9-12 MonthsJob Function:Marketing