Digital Marketing Specialist (m/f/d)

Bruker; Torino; In loco; EUR 35.000 - 46.000; Tempo pieno

Descrizione del lavoro

Bruker in Turin is seeking a Digital Marketing Specialist to join our Molecular Business Area in Turin. You will develop and execute digital campaigns supporting launches, demand generation, and customer retention.

You will manage websites, social media, email, and advertising; create content aligned with priorities; monitor performance and provide actionable recommendations. Collaborating with Product Management, Regional Marketing, Sales, and agencies, you will advance automation, lead

Competenze

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
• Minimum 2 years of experience in digital marketing, marketing communications or related areas.
• Proven understanding of digital marketing channels, customer journey management, content marketing, marketing automation, and performance analytics.
• Experience working with digital marketing platforms, CRM systems, marketing automation tools, content management systems, and analytics solutions.
• Familiarity with AI tools and technologies for content creation, workflow optimization, campaign execution, marketing analytics, and productivity enhancement.

Mansioni

• Develop and execute digital marketing campaigns that support strategic business objectives, product launches, demand generation initiatives, and customer retention activities.
• Manage and continuously optimize digital communication channels, including websites, social media platforms, digital advertising, email marketing, and other customer engagement channels.
• Create, coordinate, and publish compelling digital content aligned with business priorities and customer needs across different stages of the customer journey.
• Monitor, analyze, and report campaign performance, providing actionable recommendations to improve engagement, lead generation, conversion rates, and return on marketing investment.
• Collaborate with Product Management, Regional Marketing, Sales, and external agencies to ensure consistent messaging and effective execution of digital initiatives.
• Support the development and implementation of marketing automation, lead nurturing, and customer engagement programs.
• Drive best practices in digital marketing processes, content governance, and workflow management to improve efficiency and scalability.
• Identify, evaluate, and implement innovative digital marketing approaches, technologies, and AI-driven solutions that enhance marketing effectiveness and productivity.
• Contribute to the continuous improvement of Bruker's digital presence, user experience, and online customer interactionsStay informed of industry trends, emerging technologies, and competitive developments to ensure Bruker remains at the forefront of digital marketing excellence.

Conoscenze

Digital marketing

Content marketing

Campaign management

Analytics

SEO/SEM

Marketing automation

CRM

AI content tools

Formazione

Bachelor's degree in Marketing or related field

Strumenti

CRM platforms

Marketing automation tools

Content Management Systems

Analytics solutions

Descrizione del lavoro

Overview

Bruker is enabling scientists and engineers to make breakthrough post-genomic discoveries and develop new applications that improve the quality of human life. Bruker's high performance scientific instruments and high value analytical and diagnostic solutions enable scientists to explore life and materials at molecular, cellular, and microscopic levels. In close cooperation with our customers, Bruker is enabling innovation, improved productivity, and customer success in post-genomic life science molecular and cell biology research, in applied and biopharma applications, in microscopy, as well as in industrial and cleantech research, and semiconductor metrology in support of AI. Bruker offers differentiated, high-value life science and diagnostics systems and solutions in preclinical imaging, proteomics and multiomics, spatial and single-cell biology, structural and condensate biology, as well as in clinical microbiology and molecular diagnostics.

ELITechGroup Spa is a multinational company in the field of in vitro molecular diagnostics, part of the Bruker Group, a world leader in analytical instrumentation for research and diagnostics.

The headquarters in Turin represents one of the largest molecular biology hubs in Europe, where a wide range of diagnostic solutions, including reagents and instruments, are developed, produced, and marketed to help hospitals and laboratories in over 100 countries worldwide accurately diagnose various types of diseases.

For more information, please visit www.elitechgroup.com

For the Molecular Business Area, we are looking for a Digital Marketing Specialist (m/f/d) located in our office in Turin.

Responsibilities

• Develop and execute digital marketing campaigns that support strategic business objectives, product launches, demand generation initiatives, and customer retention activities.
• Manage and continuously optimize digital communication channels, including websites, social media platforms, digital advertising, email marketing, and other customer engagement channels.
• Create, coordinate, and publish compelling digital content aligned with business priorities and customer needs across different stages of the customer journey.
• Monitor, analyze, and report campaign performance, providing actionable recommendations to improve engagement, lead generation, conversion rates, and return on marketing investment.
• Collaborate with Product Management, Regional Marketing, Sales, and external agencies to ensure consistent messaging and effective execution of digital initiatives.
• Support the development and implementation of marketing automation, lead nurturing, and customer engagement programs.
• Drive best practices in digital marketing processes, content governance, and workflow management to improve efficiency and scalability.
• Identify, evaluate, and implement innovative digital marketing approaches, technologies, and AI-driven solutions that enhance marketing effectiveness and productivity.
• Contribute to the continuous improvement of Bruker's digital presence, user experience, and online customer interactionsStay informed of industry trends, emerging technologies, and competitive developments to ensure Bruker remains at the forefront of digital marketing excellence.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
• Minimum 2 years of experience in digital marketing, marketing communications or related areas.
• Proven understanding of digital marketing channels, customer journey management, content marketing, marketing automation, and performance analytics.
• Experience working with digital marketing platforms, CRM systems, marketing automation tools, content management systems, and analytics solutions.
• Familiarity with Artificial Intelligence (AI) tools and technologies for content creation, workflow optimization, campaign execution, marketing analytics, and productivity enhancement.
• Excellent project management and organizational skills
• Strong written and verbal communication skills in English; additional languages are considered an advantage.
• Collaborative team player with the ability to work effectively across functions, regions, and cultures.
• Creative, proactive, and results-oriented professional with a passion for innovation, continuous learning, and achieving measurable business outcomes.

We offer direct hiring with an indicative gross annual salary range between €35,000 and €46,000, defined in compliance with transparency criteria and based on the candidate's experience and level of skills acquired.

This job advertisement is open to candidates of all genders, in accordance with Law 903/1977 and Law 125/1991, and to people of all ages and nationalities, in accordance with Legislative Decree 215/2003 and Legislative Decree 216/2003.