Digital Marketing Specialist

IT16 Electrolux Appliances S.p.A.; Italia; Vor Ort; EUR 34.000 - 41.000; Vollzeit

Zusammenfassung

Electrolux Group is seeking a motivated Digital Marketing Specialist to join our marketing team in Italy. You will influence media strategy and performance for Electrolux and AEG, collaborating with D2C and E-commerce teams to drive awareness and conversions.

The role is based in Assago and interfaces with external agencies and Stockholm HQ. You will manage campaigns across Google, social media, and Amazon ads, analyze results, and optimize budgets.

Qualifikationen

• Solid experience in digital marketing and media execution.
• Experience with Google Analytics, Google Ads, Meta Ads Manager, Amazon Ads Manager, TikTok.
• Familiarity with affiliate programs is a plus.
• Strong communication and collaboration skills.
• Analytical mindset and data-driven decision making.
• Fluent in Italian and English; Spanish/French are a plus.

Aufgaben

• Develop and execute annual media strategies for Electrolux and AEG brands across awareness, consideration, and conversion campaigns.
• Manage day-to-day media planning, execution, processes, and budgets to ensure campaign effectiveness and business growth.
• Assist in the execution and optimization of Google Search and Display campaigns & Pmax to drive brand awareness and conversions.
• Assist in the execution and optimization of social media campaigns on TikTok and Meta (Facebook & Instagram).
• Assist in the execution and optimization of Amazon Ads campaigns (Sponsored Brand, Sponsored Products, Sponsored Display, DSP).
• Support affiliate marketing campaigns to drive sales.
• Drive regular analysis of campaign performance with actionable insights and recommendations.

Kenntnisse

Digital marketing

Media planning

Analytics

Team collaboration

Italian/English fluency

Tools

Google Analytics

Google Ads

Meta Ads Manager

Amazon Ads Manager

TikTok

Jobbeschreibung

Job Description At Electrolux Group, our vision is to be the home appliance industry leader in consumer satisfaction by delivering outstanding lifetime experiences with solutions that always get better. We share ideas and collaborate so that together, we can develop solutions that deliver more enjoyable and sustainable living. Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together. Join us in our exciting quest to build the future home!

About the role:

We are looking for a motivated and dynamic Digital Marketing Specialist to join our marketing team! This is a permanent position where you will have the opportunity to influence Electrolux and AEG media strategy and performance in Italy for both awareness and conversion media campaigns. You will work closely with our marketing team, D2C and E-commerce teams to execute impactful campaigns and drive measurable results, as well as with external media agency and Stockholm HQ.

Location

The role is based in Assago.

What you'll do:

• Development and execution of annual media strategies for both Electrolux and AEG brands across awareness, consideration, and conversion campaigns.
• Responsible for the day-to-day management of media planning, execution, processes, and budgets to ensure campaign effectiveness and business growth.
• Assist in the execution and optimization of Google Search and Display campaigns & Pmax to drive brand awareness and conversions.
• Assist in the execution and optimization of social media campaigns on TikTok and Meta (Facebook & Instagram), ensuring alignment with campaign goals.
• Assist in the execution and optimization of Amazon Ads campaigns (Sponsored Brand, Sponsored Products, Sponsored Display, DSP Programmatic Linkin and Linkout)
• Support the execution and monitoring of affiliate marketing campaigns with the primary goal of driving sales.
• Drive regular analysis of campaign performance with actionable insights and recommendations for improvement.

Who you are:

• Solid experience in digital marketing, media strategy and execution, media plans management and knowledge of media landscape and media metrics.
• Experience with tools like Google Analytics, Google Ads, Meta Ads Manager, Amazon Ads Manager, TikTok is required.
• Familiarity with affiliate programs is a plus (like AWIN or TradeDoubler).
• Strong communication and collaboration skills to work cross-functionally with teams and media agency.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Eager to learn and adapt quickly in a fast-paced environment.
• Fluent in Italian and English.
• Spanish and/or French are considered as a plus.

Salary is defined in a transparent way, considering experience, skills, and performance.

The annual gross base salary starts from € 37,500.00, depending on qualifications and experience.

The role is covered by the Italian Metalworkers' National Collective Labour Agreement (CCNL Metalmeccanici).

#LI-AM1

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2023 Electrolux Group had sales of SEK 134 billion and employed 45,000 people around the world. For more information go to www.electroluxgroup.com.