Digital Experience Intern: Marketing & UX

The British American Tobacco Group; Roma; Ibrido; EUR 7800 - 10.000; Tempo pieno

Vantaggi offerti da questo lavoro

Meal vouchers

Flexible working arrangements

Modern workplace with on-site services

Descrizione del lavoro

The British American Tobacco Group is offering a Digital Consumer Experience Intern opportunity in Rome to assist planning, execution and optimization of online campaigns and platforms. You will manage content, learn optimization techniques and collaborate with Brand, Legal and external agencies to ensure timely go-lives.

The role emphasizes SEO basics, data-driven insights from analytics tools, and strong writing with an eye for user-focused content in a hybrid work setting.

Competenze

• Strong interest in digital marketing, consumer experience and UX/UI principles.
• Good understanding of digital marketing concepts, digital platforms and online consumer journeys.
• Basic knowledge of SEO principles and willingness to develop hands‑on experience in content optimization.
• Familiarity with web analytics tools, such as Google Analytics, and ability to interpret data to identify improvement opportunities.
• Good writing skills and attention to detail, with the ability to support the creation of clear, user-oriented digital content.
• Analytical mindset, curiosity and critical thinking, with a proactive approach to problem solving.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.

Mansioni

• Support the ideation, implementation and go-live of digital campaigns across company platforms.
• Support the end-to-end creation, internal approval and go-live process for web pages and digital solutions, coordinating with key stakeholders including Brand, Legal and external agencies.
• Plan, execute and monitor digital content performance across affiliate platforms, including Telegram, Tradedoubler and Belboon.
• Contribute to SEO activities across Italian websites, supporting keyword analysis, editorial workflows and internal approval processes.
• Measure and report digital marketing performance using web analytics tools such as Google Analytics, Google Search Console and Conductor, with a focus on relevant KPIs.
• Support budget tracking and related administrative activities for digital initiatives.
• Maintain effective relationships with suppliers and internal stakeholders to support the delivery of digital activities.

Conoscenze

Digital marketing

Content optimization

SEO basics

Web analytics

Writing & editing

Analytical thinking

Communication

Strumenti

Google Analytics

Google Search Console

Conductor

Descrizione del lavoro

The British American Tobacco Group is offering a Digital Consumer Experience Intern opportunity in Rome to assist planning, execution and optimization of online campaigns and platforms. You will manage content, learn optimization techniques and collaborate with Brand, Legal and external agencies to ensure timely go-lives.

The role emphasizes SEO basics, data-driven insights from analytics tools, and strong writing with an eye for user-focused content in a hybrid work setting.