Digital Commerce Intern: Campaigns, Analytics & CX

The British American Tobacco Group; Roma; Hybrid; EUR 7,600 - 10,000; Full time

Benefits offered by this job

€800 gross monthly internshipreembolso

Meal vouchers

Flexible working arrangements

Modern workplace on-site services

Job summary

The British American Tobacco Group in Rome is seeking an E-commerce Intern to join the South Europe Area E-commerce team. You will support strategic topics and operational tasks from day one, contributing to business results in a dynamic, multi-cultural environment.

You will learn through a structured program, working with experienced professionals and gaining exposure to campaigns, analytics, and product launches. Hybrid work setup and internship allowance are provided.

Qualifications

• Bachelor's or Master's degree in Business, Marketing, Economics, Digital Management, Engineering or related disciplines.
• Strong interest in Digital Commerce, Customer Experience and online consumer behaviour.
• Analytical mindset with the ability to interpret data and turn insights into recommendations.
• Excellent organizational and project management skills.
• Strong communication skills and ability to collaborate with multiple stakeholders.
• Proactive attitude, curiosity and willingness to learn in a dynamic business environment.
• Good knowledge of Microsoft Excel and PowerPoint.
• Familiarity with Google Analytics 4, experience with Adobe Analytics, Magento, Shopify
• Understanding of AI powered tools, including Microsoft Copilot is considered a plus.
• Fluency in English and Italian.

Responsibilities

• Support the planning, execution and monitoring of eCommerce campaigns and promotional activities; assist in website content management and product catalogue optimization.
• Analyze website performance, customer behaviour and campaign results using digital analytics tools; support A/B testing and personalization initiatives to improve conversion.
• Coordinate with cross-functional stakeholders including CRM, Brand, Supply Chain, Legal and external agencies.
• Contribute to the implementation of new digital features, product launches and customer-facing initiatives; prepare performance reports and executive presentations.
• Monitor competitor activities, digital trends and ecommerce best practices.

Skills

Digital marketing

Analytical thinking

Project management

Communication

Excel

PowerPoint

Education

Bachelor's or Master's degree in business, marketing, economics, digital management, engineering or related disciplines

Tools

Google Analytics 4

Adobe Analytics

Magento

Shopify

Job description

The British American Tobacco Group in Rome is seeking an E-commerce Intern to join the South Europe Area E-commerce team. You will support strategic topics and operational tasks from day one, contributing to business results in a dynamic, multi-cultural environment.

You will learn through a structured program, working with experienced professionals and gaining exposure to campaigns, analytics, and product launches. Hybrid work setup and internship allowance are provided.