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Procter & Gamble in Rome is seeking a pro to connect brand objectives with consumer touchpoints through integrated communication strategies. You will coordinate digital campaigns across social, programmatic, and ecommerce channels and generate reporting to optimize performance.
This role sits in the Media & Digital Transformation area, acting as a strategic connector among Brand, Media, Commerce, Influencer, Analytics and Agencies to deliver cohesive consumer experiences.
Job Description Do you have a passion for connecting brands with consumers across every touchpoint? Do you want to be developed by top-caliber brand builders and media experts, and unleash your strategic potential? Media & Digital Transformation is at the core of P&G brand building. Your role will be to translate business and brand growth objectives into integrated communication strategies that accelerate consumer demand, strengthen brand equity and maximize business outcomes; acting as the strategic connector between Brand, Media, Commerce, Influencer, Analytics and Agency partners so that all consumer touchpoints work together as a unified ecosystem.