Demand Generation | Marketing | SaaS

Pietro; Milano; Ibrido; EUR 60.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Relocation assistance

Italy impatriati tax regime (potential

Hybrid work in Milan

Descrizione del lavoro

Pietro, a Milan-based VC-backed AI startup, seeks its founding marketing hire to drive pipeline and support the sales team. You will craft conversion assets, case studies, ROI models, and technical one-pagers.

In months two and beyond, you will build the outbound engine, define ICP for international markets, create sequences, ensure deliverability, test campaigns, and turn events into real campaigns. Hybrid role in Milan with relocation support and travel 4–6 times a year.

Competenze

• 3–6 years in B2B marketing with hands-on outbound and pipeline generation experience.
• Fluent Italian and English.
• You write your own copy, case studies, and technical material.
• Willingness to travel for trade shows (roughly 4–6 trips/year).
• Bonus: German (C1) is a plus

Mansioni

• Lead the company's first marketing hire to generate qualified pipeline.
• Develop conversion assets: case studies, ROI models, and technical one-pagers.
• Build the outbound engine: ICP definition, target lists, sequences, deliverability, and reporting.
• Turn trade shows into campaigns and support demand gen through the website and SEO.
• Prioritize initiatives and decide what to tackle first to maximize impact

Conoscenze

Outbound marketing

Pipeline generation

Copywriting

B2B marketing

Travel readiness

Formazione

Bachelor's degree in Marketing or related

Strumenti

HubSpot

Apollo

Lemlist

CRM

Descrizione del lavoro

The company is a VC-backed AI startup based in Milan, building a platform that eliminates production line downtime. Their product reads electrical schemas in all CAD formats and PLC code to pinpoint exact faults, saving manufacturing plants thousands of euros per hour. It is not a basic RAG chatbot: every technical answer is traceable to the exact component, which is the only way to earn trust in an industrial facility. They already have paying multinational clients using the product daily.

The challenge

• You will be the company's first marketing hire, reporting directly to the CEO, not to build a brand, but to generate qualified pipeline and arm the sales team with material that closes deals.
• First 60 days: conversion assets. Three customer case studies (interviews, real downtime numbers, IT/EN/DE versions), an ROI model that quantifies the cost of downtime in euros for sales calls, technical one-pagers, and competitor battle cards.
• From month 2: the outbound engine. ICP definition for international markets, target list building, and the full outbound infrastructure: sequences, deliverability, domain warm-up, A/B testing, reply and meeting reporting.
• Ongoing: turning trade fairs (SPS Italia, SPS Nürnberg, Hannover Messe, Global Industrie Lyon) into real campaigns, meetings booked before the event, not badges scanned during it, plus website, technical SEO, and company LinkedIn in the background.
• There is more to fix than one person can do in year one. Part of the role is deciding what comes first.

Who are we looking for?

• 3-6 years in B2B marketing, with hands-on experience in outbound and pipeline generation, not just brand or content.
• A background in industrial, manufacturing, automation, or industrial software.
• Fluent Italian and English.
• You write your own copy, case studies, and technical material.
• Willingness to travel for trade fairs (roughly 4-6 trips a year).
• Familiarity with Apollo, Lemlist, HubSpot, or equivalent tools.
• BONUS (not a must): German fluency (C1 or native)

The offer

• Hybrid working model based in Milan.
• Open to candidates relocating from abroad, with support for relocation and, if eligible, access to Italy's "impatriati" tax regime (worth several thousand extra net euros a year at this salary band).
• The opportunity to be the founding marketing hire of a fast-growing deep-tech company.