Customer & Channel Marketing Specialist

Canon; Bardi; In loco; EUR 35.000 - 40.000; Tempo pieno

Vantaggi offerti da questo lavoro

Professional development

Office in Milan

Permanent contract

Descrizione del lavoro

Canon in Italy seeks a Customer & Channel Marketing Specialist to bridge sales and marketing and drive channel growth through targeted partner and customer engagement in a Milan-based role. You will support cross-functional initiatives, ensuring marketing plans align with account budgets and drive sell-out in the specific channel.

You’ll manage campaigns, events, and B2B initiatives while leveraging market insights to close gaps between plans and results.

Competenze

• 3+ years in Field Specialist, Brand Expert, Brand Ambassador, or Territory Sales role
• Good command of English (written and spoken)
• Willingness to be based in or near Milan
• Plan and organize effectively
• Experience executing trade marketing activities including visual merchandising and POP materials
• Experience supporting events and promotional initiatives

Mansioni

• Engage partners and customers across channels and collaborate with the sales team
• Act as the bridge between sales and marketing to align account plans with business results
• Reinforce strategic partner relationships through engagement initiatives and storytelling
• Plan and execute channel marketing activities using checklists for excellent execution
• Implement promotional campaigns (assets, comms plan, materials) and generate related reports
• Support marketing initiatives for B2B partners (Media Corporate, Education, Government, Industrial)
• Define, manage, and monitor the marketing budget for account plans and trade marketing

Conoscenze

Channel marketing

Campaign planning

Partner engagement

Sales alignment

Budget management

Event support

Market insights

English fluency

Descrizione del lavoro

In this role you will bridge sales and marketing to drive channel growth through targeted engagement with partners and customers. You will support cross-functional initiatives, ensuring marketing plans align with account budgets and drive sell-out in the specific channel. You’ll manage campaigns, events, and B2B initiatives while leveraging market insights to close gaps between plans and results. This role requires Milan presence and offers an opportunity to shape Total Imaging Experience through integrated marketing activities.

• Permanent contract
• Full-time
• Salary range 35.000-40.000 euros
• Additional benefits and allowances per CCNL
• Office in Milan
• Opportunities for professional development
• Engage partners and customers across channels and collaborate with the sales team
• Act as the bridge between sales and marketing to align account plans with business results
• Reinforce strategic partner relationships through engagement initiatives and storytelling
• Plan and execute channel marketing activities using checklists for excellent execution
• Implement promotional campaigns (assets, comms plan, materials) and generate related reports
• Support marketing initiatives for B2B partners (Media Corporate, Education, Government, Industrial)
• Define, manage, and monitor the marketing budget for account plans and trade marketing
• 3+ years in Field Specialist, Brand Expert, Brand Ambassador, or Territory Sales role
• Proven training delivery and business management experience
• Ability to monitor sell-in/sell-out performance in retail and collect market insights
• Experience executing trade marketing activities including visual merchandising and POP materials
• Experience supporting events and promotional initiatives
• Good command of English (written and spoken)
• Willingness to be based in or near Milan
• Plan and organize effectively
• POP materials
• Campaign planning and execution

Customer & Channel Marketing Specialist pavia, lombardia, it