CRM Analyst

Gruppo Miroglio; Alba; Ibrido; EUR 40.000 - 60.000; Tempo pieno

Vantaggi offerti da questo lavoro

Product discount (40%+)

Well-being initiatives

Flexible working hours

Yoga and Pilates classes

Descrizione del lavoro

Gruppo Miroglio in Alba (CN) is seeking a CRM-Business oriented consultant to support online and offline growth through actionable CRM insights. Hybrid work arrangement with flexibility, based in Alba.

You will define contact strategies, plan weekly CRM activities, and collaborate with brand teams to maximize customer Lifetime Value and ensure seamless omnichannel integration across channels.

Competenze

• 1-3 years of experience in CRM.
• Demonstrated experience or interest in Digital and CRM area connected to Business.
• Familiarity with project governance and transformation program execution.

Mansioni

• Contribute to the definition and evolution of the brand’s contact strategy.
• Plan weekly CRM activities and coordinate with the dedicated campaign stakeholder.
• Develop a deep understanding of brand objectives and identify initiatives that best support their business.
• Ensure seamless integration between offline and online touchpoints, fostering an omnichannel approach.
• Identify opportunities to automate CRM activities aligned with resources and priorities.
• Prepare and lead biweekly CRM meetings with key functions across each brand.
• Shape long-term CRM strategy in partnership with Trade and Marketing teams, aligned with the commercial calendar.
• Independently monitor and analyze key sales and contact KPIs weekly.
• Partner with the manager on strategic CRM analyses.

Conoscenze

CRM experience

Analytical skills

English fluency

Formazione

Master's degree

Descrizione del lavoro

We are Miroglio Group, international company founded in Alba in 1947, made up of people with a strong entrepreneurial spirit and a forward-looking mindset, while never forgetting our roots.

Every day, we act with passion and make things happen, exploring the world of fashion in all its forms: from fashion retail with our 10 apparel brands (including Trussardi, Elena Mirò, Motivi, Oltre, and Fiorella Rubino), to transfer printing with Sublitex, and all the way to integrated logistics and supply chain management.

Your Opportunity

You will join the Digital & Omnichannel team in a CRM-Business oriented consultant role and have the opportunity to contribute to the growth of our business across both online and offline channels.

You will support our growth by defining actionable insights to develop effective contact strategies aimed at increasing customer lifetime value.

Your Mission

• Contribute to the definition and evolution of the brand’s contact strategy
• Plan weekly CRM activities and coordinate with the dedicated campaign stakeholder
• Develop a deep understanding of brand objectives and identify, in close collaboration with the brand team, the initiatives that best support their business
• Ensure seamless integration between offline and online touchpoints, fostering a truly omnichannel approach
• Identify opportunities to automate CRM activities in line with available resources and business priorities
• Prepare and lead the biweekly CRM meeting, involving all key functions across each brand
• Shape the long-term CRM strategy in partnership with the Trade and Marketing teams, including alignment with the commercial calendar
• Independently monitor and analyze key sales and contact KPIs on a weekly basis
• Partner with the manager on the most strategic and high-impact CRM analyses

You can be part of our team if you have:

• 1-3 years of experience in CRM;
• Demonstrated experience or interest in Digital and CRM area connected to Business;
• Familiarity with project governance and transformation program execution;
• Master’s Degree, preferably with an international experience;
• Fluent command of English;
• Excellent analytical skills and strong verbal/written communication abilities.

Professional attitude required:

• Analytical and data-driven mindset: without data, you’re just another person with an opinion;
• 80/20 mentality: focusing on what truly drives impact;
• Results-oriented: make things happen;
• Ambitious, resilient, and eager to grow quickly;
• Strong team player: talent wins games, but teams win championships;
• Ability to influence stakeholders and drive change in complex environments.

What we offer:

• A young and dynamic company that believes in talent and puts people at the center;
• The opportunity to grow and have a real impact, in a highly meritocratic environment based on performance management and clear, well-defined objectives;
• Role-specific onboarding, where you will be trained on our business, processes, and tools;
• Continuous training, both in person and online;
• Corporate benefits and well-being initiatives (psychological support service, flexible working hours, yoga and Pilates classes, and much more);
• Company daycare, with opening hours aligned with business needs;
• At least 40% discount on products from all our brands.

Place of Employment

Alba (CN), with a hybrid work model (office + remote).

We believe in the value of people and in diversity in all its forms. We look at talent beyond labels and welcome with respect everyone who is ready to bring their unique contribution. We are committed to ensuring equal opportunities regardless of gender, age, identity, or background. If you require any support during the recruitment process, we are here to help.