Creator & Influencer Partnerships Lead

Procter & Gamble; Roma; In loco; EUR 42.000 - 63.000; Tempo pieno

Descrizione del lavoro

Procter & Gamble in Rome is seeking a proactive marketer to shape influencer campaigns across beauty and premium consumer goods. You will identify influencers, partner with brands, and craft creative briefs to drive brand equity and consumer engagement.

You will work with Meta and TikTok tools, manage campaigns end-to-end, and monitor performance with an analytical mindset. The role begins with responsibilities from Day 1, offering coaching, a dynamic environment, and a competitive starting

Competenze

• Experience in influencer marketing, social media, brand partnerships, account management, or a related field within an agency, brand, or client-side environment.
• Experience within the beauty, luxury, fashion, or premium consumer goods industry is a strong advantage.
• Strong project management and stakeholder management skills, with the ability to manage multiple priorities simultaneously.
• Analytical mindset with the ability to assess campaign performance, identify insights, and translate them into recommendations.
• Highly organised, proactive, and capable of working independently while collaborating effectively across teams.
• Curious, accountable, and passionate about staying ahead of digital, social media, and influencer marketing trends.
• Intermediate to advanced English proficiency.

Mansioni

• Defining influencer and creator engagement strategies in partnership with Brand and Media Managers.
• Identifying, evaluating, and selecting influencers and creators to support brand objectives.
• Leading the development of creative briefs and campaign guidance for influencers and creators.
• Building and maintaining strong relationships with influencers, creators, and agency partners.
• Ensuring high-quality content delivery and premium campaign execution across all collaborations.
• Managing and continuously evolving influencer, creator, and agency databases to support future best-in-class partnerships.
• Conducting competitive landscape assessments and monitoring industry best practices.
• Staying up to date on influencer marketing trends across key platforms and markets.
• Developing advocacy business cases and recommendations for the assigned scope.

Conoscenze

Influencer marketing

Brand partnerships

Project management

Stakeholder management

Analytical mindset

English proficiency

Strumenti

Meta Business Manager

TikTok Business Suite

Excel

PowerPoint

Descrizione del lavoro

Procter & Gamble in Rome is seeking a proactive marketer to shape influencer campaigns across beauty and premium consumer goods. You will identify influencers, partner with brands, and craft creative briefs to drive brand equity and consumer engagement.

You will work with Meta and TikTok tools, manage campaigns end-to-end, and monitor performance with an analytical mindset. The role begins with responsibilities from Day 1, offering coaching, a dynamic environment, and a competitive starting