Commercial Director

Guild Living; Siena; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Real ownership of market launch

Flexible remote/hybrid work

Direct access to operator network

Small team with founder/CEO

Compensation to be agreed

Meaningful work

Job summary

Guild Living International Italy S.r.l. seeks a Commercial Director – Business Developer & Launch Lead to bring a near-ready well-being app to market.

You will validate with senior living operators, build a B2B pipeline, run pilots, and lead the launch across teams, with autonomy and close market feedback to product development. You will engage with operators and residents across phases, shaping pricing, onboarding, SLAs, and integration needs while coordinating with leadership and clinical

Qualifications

• Experience taking at least one innovative digital product to market and gathering market feedback for developers.
• Able to convert ideas into experiments and data-driven decisions.
• Comfort with startup uncertainty, limited resources and changing priorities.

Responsibilities

• Validate market with senior living operators and map decision processes.
• Build and manage the B2B sales pipeline, pilots, and contracts.
• Define revenue model and pricing with leadership for pilots and scale.
• Lead the development team through final launch, set scope and KPIs.
• Train, coach and align junior sales hires; collect feedback to roadmap.

Skills

Startup experience

Launch to market

Data-driven decisions

Sales & deal closing

Stakeholder communication

Bilingual Italian/English

Job description

Commercial Director – Business Developer & Launch Lead

Guild Living International Italy S.r.l.

ROLE AT A GLANCE

We are looking for the person who will take our well-being app for people over 60 to market: validating it with senior living, hospitality and healthcare operators, building the sales pipeline, leading the development team through launch and bringing market feedback back into development.

This is a startup role. The product is nearly finished: your job is to take it to market with a high degree of autonomy and bring what the market asks for back to the development team. The goal is to change how people over 60 take care of their own well-being.

• Company: Guild Living International Italy S.r.l.
• Role: Business Developer & Launch Lead
• Team: Tech and Product
• Reports to: Senior leadership
• Market: Phase 1 (B2B): senior living operators, starting with those we already work with. Phase 2 (B2C): residents and people living outside our communities
• Location: Flexible – remote or hybrid, with travel to client communities
• Contract: To be agreed
• Languages: Professional Italian and English

THE PRODUCT

The app helps people over 60 live better, for longer, and helps senior living operators get to know each resident and follow their well-being day by day. The resident app and the staff dashboard are available today; the pro-aging program is in pilot and VITA, the conversational assistant, is in development. In phase 1 we offer it B2B to senior living operators; in phase 2 we will open it to consumers (B2C) with new health features. The product name has not been decided yet.

Daily check-in on sleep, mood and hydration, short questionnaires on 8 areas of well-being, activity calendar with booking. Runs on tablets and is designed for people less familiar with technology.

A daily moment to share how they feel, and activities chosen around their interests.

Daily conversation with small well-being tips, concierge requests (bookings, help in the apartment) and a bridge to staff, with the resident's consent.

Help at any time, by voice or text.

Initial assessment (questionnaires, blood tests, functional tests, interview), then a personal report and plan drafted with AI support and approved by a dedicated professional.

Well-being goals built around the individual, continuing at home after the stay.

Each resident's profile and well-being scores by area and by domain (cognitive, emotional, physical), with flags showing who needs attention.

Staff step in earlier and spend more time with people.

RESPONSIBILITIES

The role combines market validation, business development and launch leadership, running in parallel rather than in sequence. The pilot launch with operators in our network is itself the validation, and what operators tell you shapes the next product improvements. You won't be expected to write code or design the architecture: you will own priorities, timelines and launch criteria.

1. Market validation

• Interview senior living operators in our network (management, care team, IT, procurement) to validate problems, willingness to pay and integration requirements
• Form a reasoned view on what works and what doesn't, and turn it into product priorities with the tech team
• Map how decisions are made in each community: who decides, who pays and who uses the app (operator, resident, family)
• Prepare phase 2: a B2C market study (segments, channels, willingness to pay) with CAC and LTV estimates

2. Business development and go-to-market

• Build the B2B pipeline, starting with the operators we already work with and then expanding beyond them: ideal customer profile, target list, outreach, demo, pilot, contract
• Design pilots with operators: duration, success KPIs and conditions for converting to a paid contract
• Define the revenue model and pricing with leadership (for example a per-community license, per-user pricing or revenue share)
• Build the service offer for operators: staff onboarding and training (including roles such as the Ambassador), support, service levels (SLAs) and references from the first pilots
• Gather integration requirements (management systems, privacy and health data) and bring them to the tech team
• Generate demand through content, industry events and partnerships with associations and institutions

3. Launch leadership

• Lead the development team through the final stage: launch scope, priorities, go/no-go criteria
• Ensure phase 1 privacy compliance and set up the phase 2 pathway with regulatory and clinical advisors
• Run the launch plan (beta, pilot, go-live), keeping development, marketing and leadership aligned
• Train and coach the people involved, including any junior sales hires
• Collect post-launch feedback and feed it into the roadmap

WHAT WE EXPECT IN THE FIRST 12 MONTHS

The role will be assessed on results, not activity.

• Launch the app in pilot at the first communities in our network
• Turn pilots into paid contracts
• Grow the pipeline beyond our existing network
• Bring the priorities that emerge from the market back to development
• Prepare the move into the consumer (B2C) market

MUST-HAVE REQUIREMENTS

• You have worked in a startup or scale-up and are comfortable with uncertainty, limited resources and changing priorities
• You have taken at least one innovative digital product to market, from launch to first paying customers, feeding market feedback back to developers
• You turn ideas into experiments: a hypothesis, a test with real users, a decision based on data
• You have closed deals from scratch, without a well-known brand or an established sales process
• You know senior living, healthcare or hospitality well enough to have a view on what can work and what can't
• You can lead a small team to a launch date, deciding quickly what goes in and what stays out
• You communicate clearly and with empathy, including with people over 60 and their families, in Italian and English
• You are hands-on and learn by doing

NICE TO HAVE

• You have founded or co-founded a startup
• Experience in digital health, healthy aging, well-being or conversational AI products
• You have launched B2B and B2C products, or B2B2C
• You use AI and automation tools to work faster in marketing, sales and analysis
• Contacts among senior living operators, institutions, associations or healthcare professionals
• Familiarity with privacy, health data (GDPR) and regulatory pathways for health products

WHAT WE OFFER

• Real ownership: you lead the market launch of a nearly finished product and shape how it evolves
• Direct access to a network of senior living operators we already work with, so your first pilots start from existing relationships
• A small team with no bureaucracy, working closely with the founder and CEO
• Flexible location, remote or hybrid work, and company-provided equipment
• Role level and compensation to be agreed, with a variable component tied to sales and launch objectives
• Meaningful work: helping people live better, for longer

This role is open to candidates of any gender, age, ethnic origin, religion, disability or sexual orientation.

Candidate data is processed under Regulation (EU) 2016/679 (GDPR), as described in our privacy notice