Business Insights Analyst

1171 MSD Italia S.r.L.; Roma; On-site; EUR 45,000 - 77,000; Full time

Job summary

MSD in Italy is seeking a Senior Business Insights Analyst to serve as a strategic analytics partner across commercial, marketing, and omnichannel decisions.

You will translate complex data into actionable insights to shape brand strategy, customer engagement, and sales effectiveness, while collaborating with global teams and mentoring junior analysts where possible. Fluency in English and Italian preferred.

Qualifications

• Master’s degree in Business, Economics, Statistics, Data Science, or related field.
• 4–6 years in analytics or data analysis; pharma/healthcare experience preferred.
• Advanced skills with Excel, SQL, Tableau, Power BI; Python/R knowledge is beneficial.

Responsibilities

• Analyze current and historical performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels.
• Design dashboards and standard reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement.
• Leverage advanced analytics outputs such as forecasting, segmentation, and spend optimization; collaborate with Data Science teams.
• Collaborate cross-functionally with Marketing, Sales, and enablement teams; share best practices within the global BIA community.

Skills

Brand Strategy

Business Acumen

Business Analysis

Business Decisions

Business Planning

Cross-Functional Collaboration

Data Literacy

Data Science

Demand Management

Innovation

Interdisciplinary Collaboration

Marketing

Marketing Strategies

Performance Measurement

Requirements Management

Sales Force Effectiveness

Sourcing and Procurement

Spend Optimization

Stakeholder Relationship Management

Strategic Planning

Education

Master’s degree in Business, Economics, Statistics, Data Science, or related field

Tools

Excel

SQL

Tableau

Power BI

Python/R

Job description

An exciting opportunity has arisen for a Senior Business Insights Analyst. This role will serve as a strategic analytics partner supporting commercial, marketing, and omnichannel decision-making across priority therapeutic areas. In this position, you will transform complex internal and external data into clear, actionable insights that help shape brand strategy, customer engagement, sales effectiveness, and overall business performance. Acting as a data translator, you will bridge business needs with analytics, data science, market research, and technology teams. You will also contribute to a data-driven culture, help ensure alignment with global analytics frameworks, and may mentor junior analysts while collaborating within the international BIA community.

Primary Responsibilities

1. Business & Commercial Insights Analyze current and historical performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels. Provide fact-based recommendations to support marketing strategy, sales execution, forecasting, and omnichannel effectiveness. Translate complex analytics into clear narratives tailored to senior and non-technical stakeholders. Deliver ad-hoc analyses to support strategic and operational decision‑making.
2. Performance Measurement & Reporting Contribute to the design of dashboards and standard reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement. Ensure consistency, equity, and robustness of KPIs across therapeutic areas and functions. Monitor campaign, brand, and omnichannel performance, highlighting insights and opportunities. Continuously improve reporting processes in collaboration with IT, global teams, and external partners.
3. Advanced Analytics & Synthesis Leverage advanced analytics outputs, such as forecasting, segmentation, and spend optimization, to enrich insights and recommendations. Partner closely with Data Science teams to contribute to or interpret predictive models when relevant. Support business planning and forecasting accuracy through analytical input and scenario analysis. Identify and integrate new data sources, such as primary or secondary market research. Partner with IT, Data Stewards, and external providers to ensure data quality, integrity, and governance. Support compliant data usage in line with local and global policies, such as GDPR and market research standards.
4. Cross-Functional Collaboration & Enablement Act as a trusted analytics partner to Marketing, Sales, and DHH Capabilities Enablement teams. Collaborate within the global BIA community to share best practices and ensure strategic alignment. Contribute to data literacy initiatives and mentor junior analysts where applicable.

Qualifications & Experience

In order to excel in this role, you will more than likely have: Master’s degree in Business, Economics, Statistics, Data Science, or a related field. 4–6 years in analytics or data analysis, with regulated industry experience preferred. Commercial, marketing, or sales support experience required; pharma/healthcare experience is a plus. Advanced skills with Excel, SQL, Tableau, and Power BI; Python/R knowledge is beneficial. Ability to interpret complex data, deliver actionable insights, and communicate effectively. Strong business acumen, strategic problem-solving skills, and storytelling ability. Collaborative team player with experience working across business and technical teams. Adaptability and willingness to learn new tools and approaches. Fluency in the local language and professional English for global collaboration.

As a company, we are committed to keeping the patient at the very heart of all that we do and to finding solutions and treatments for some of the world’s most challenging healthcare needs. We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. We believe the fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment.

The applicable NCBA is CCNL Chimico-Farmaceutico, Classification ‘Quadro’, Level A3. The Primary Location for this posting is ITA - Lazio - Roma.

Where required by law, the compensation range for this role is provided below. The base salary range for the primary location of this position is: €45,300.00 - €77,000.00. This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. This will be based on an individual’s experience, skills, effort, responsibilities, organization needs and compensation levels within their peer group. If applicable, employees may also be eligible for annual bonus and long‑term incentives or other benefits. This role is part of a collective bargaining agreement / national collective labor agreement. Our Talent Acquisition team will provide further information to you, if applicable. Additional location(s): Please note the salary range above applies to the Primary Location of the position. Where a role has other listed locations, different compensation guidelines may apply. You may find the salary ranges and CBA information, as applicable, for additional locations below. If the salary range is not listed for the location you are applying to, our Talent Acquisition team will provide further information to you relevant to your location.

Required Skills

• Brand Strategy
• Business Acumen
• Business Analysis
• Business Decisions
• Business Planning
• Cross-Functional Collaboration
• Data Literacy
• Data Science
• Demand Management
• Innovation
• Interdisciplinary Collaboration
• Marketing
• Marketing Strategies
• Performance Measurement
• Requirements Management
• Sales Force Effectiveness
• Sourcing and Procurement
• Spend Optimization
• Stakeholder Relationship Management
• Strategic Planning

Preferred Skills

• Secondary Language(s)

Our company is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where we have codified our legacy for over a century. Our success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.