Brand Strategy Specialist

Davines Group | B Corp since 2016; Parma; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading cosmetic company in Italy is looking for a Brand Strategy Specialist to manage and enhance their brand reputation. The ideal candidate will work closely with diverse teams, ensuring brand consistency and success through innovative strategies. Candidates should be fluent in both Italian and English and possess strong interpersonal skills. This role offers an opportunity to make a positive impact within a sustainable business environment.

Competenze

• Sound cultural background.
• Passionate about research.
• Ability to fully understand creativity.
• Commitment to project success and high standards.
• Deep understanding of Davines Brand principles.

Mansioni

• Update the brand’s purpose and positioning.
• Contribute to brand evolution through trend integration.
• Coordinate brand strategy execution with various teams.
• Ensure consistency across brand communication touchpoints.
• Oversee the development of in-salon communication initiatives.

Conoscenze

Fluent/Proficient in Italian

Fluent/Proficient in English

High interpersonal skills

Excellent level of digital skills

Clear and concise communication skills

Descrizione del lavoro

Overview

The Davines Group, founded in Parma in 1983, specializes in professional cosmetic products under the brands Davines for haircare and [ comfort zone ] for skincare. Led by Chairman Davide Bollati and CEO Anthony Molet, the Group is headquartered in Parma at the Davines Group Village, alongside which stand the Scientific Garden and EROC - European Regenerative Organic Center - a research center focusing on regenerative organic agriculture stemming from a partnership with the Rodale Institute. The Group became a B corp in 2016, and today has 8 offices, operates in 90 countries, and employs around 900 collaborators globally. Since 2019, both the Italian and US subsidiaries have been Benefit Corporations.

JOB MISSION

Are you ready to make a meaningful impact? We’re looking for passionate individuals eager to help grow our Marketing Department, while upholding our core values of beauty, ethics, and sustainability.

As our Brand Strategy Specialist, you will nurture and protect Davines brand reputation and distinctiveness through impactful, value-driven initiatives. Working closely with creative, communication, sustainability, and global business teams, you’ll ensure our brand is consistently and authentically positioned, creating positive and lasting value for all our stakeholders.

What You Do

• To keep the brand’s purpose, positioning, and value proposition always up to date, ensuring it reflects our evolving identity.
• To contribute to the evolution of the Davines brand by identifying and integrating the most relevant trends in culture, technology, and design, as well as shifts in consumer behavior, into our brand strategy.
• To coordinate the execution of actions agreed during Master Brand Board by leading and orchestrating the different function involved (Creative Department, Communication, CS&P, Sustainability Teams; etc.).
• To ensure the constant update and availability of the key tools (Davines Brand Manual, Davines Brand Manifesto, etc.) needed for to establish clear brand guidelines and ensure consistency across all touchpoints.
• To ensure the excellence in the creation and deployment of the Davines Brand related contents including the realization of the key Davines Brand communication campaigns lead by Marketing;
• To oversee the development of in-salon communication initiatives to “own the salon” (posters, brochures, and other merchandising materials related to the Davines Brand).
• To take care of the realization of other Davines Brand communication materials, coordinating the contribution of the Categories.
• To ensure the outstanding implementation of the Davines retail concept, including in-store communication, by coordinating internal and external key contributors.
• To contribute to Davines Brand education by preparing effective materials (presentations, videos, brochures, etc.) and ensuring their correct delivery during main events.
• To support the monitoring of brand performance—tracking equity, awareness, perception, and more—using appropriate tools (e.g., brand tracking studies, net promoter score, social listening).

Who You Are

• Fluent/Proficient in Italian and English;
• Sound cultural background;
• Passionate about research;
• Ability to fully understand creativity;
• High interpersonal skills and ability to work in a multifunctional team;
• Commitment to project success, maintaining high standards, honoring deadlines, and supporting the strategy at every stage;
• Clear and concise communication skills;
• Deep and intimate understanding of the Davines Brand principles, positioning and target;
• Ability to represent the Brand and the Company towards the whole Davines Community (inside and outside the Organization);
• Excellent level of digital and communication skills;

Why You Will Love Working With Us

At Davines Group, we may not be perfect, but we are dedicated to creating a supportive and inspiring environment where we grow together. We believe in the power of beauty—both in the products we create and in the way we treat the planet and people. Sustainability is at the heart of everything we do, and when you join our team, you’ll become part of a company that makes decisions with the future in mind. We value individuals who are passionate about purposeful innovation and are eager to contribute to a positive impact on the world.

Equal Employer Opportunity

At Davines Group, we celebrate diversity and inclusiveness as core values that are integral to our Ethical Chart. We are committed to creating a workplace where everyone feels respected, valued, and empowered to be their authentic selves. Our hiring practices are free from discrimination, and we do not make employment decisions based on race, religion, gender (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, or any other factor unrelated to merit. We believe that a diverse team strengthens our ability to innovate and thrive.