Brand Strategy Lead, Hybrid Marketing (Pharma)

Experteer Italy; Roma; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid-Eligible

Accommodations for qualified orivate

E-Verify Employer

Equal employment opportunity

Job summary

Vertex is seeking a brand strategist to shape strategy, segment markets, and define tactical plans to drive brand goals. You will collaborate with cross-functional teams to launch in new segments and measure impact of marketing activities, leveraging insights from HCPs and patient stakeholders.

This role balances strategic leadership with hands-on execution, guides agencies, ensures on-budget delivery, and translates insights into business opportunities.

Qualifications

• Experience in pharmaceutical marketing or related field.
• Ability to translate insights into business opportunities.
• Strong analytical mindset for solving complex problems.

Responsibilities

• Shape brand strategy, segment markets, and define tactical plans.
• Collaborate with cross-functional teams to launch in new segments.
• Guide agencies and ensure on-budget, timely deliverables.

Skills

Brand strategy

Market segmentation

Strategic leadership

Cross-functional collaboration

Agency management

Data-driven

MS Office

Pharma marketing knowledge

Communication

Education

Bachelor's degree in Marketing or related field

Tools

MS Office

Job description

Vertex is seeking a brand strategist to shape strategy, segment markets, and define tactical plans to drive brand goals. You will collaborate with cross-functional teams to launch in new segments and measure impact of marketing activities, leveraging insights from HCPs and patient stakeholders.

This role balances strategic leadership with hands-on execution, guides agencies, ensures on-budget delivery, and translates insights into business opportunities.