Marketing Associate Director, Hemoglobinopathies - Italy

Vertex Italy Distribution; Italia; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Vertex is seeking a Marketing Associate Director in Italy to lead brand strategy, segment markets, and develop messaging for growth across portfolios. You will drive strategic and tactical plans, collaborate with cross-functional teams, and oversee insights from market research and HCP/patient feedback.

You will mentor team members, manage agency partners, and ensure on-budget, timely deliverables while leveraging hybrid work options.

Qualifications

• Direct experience with communications review committee for review of tactics.
• Ability to oversee insights generation and apply them to business problems.
• Strong analytical mindset to lead others in solving complex problems.
• Ability to develop strategy, make recommendations, and monitor performance.
• Knowledge of market forecasts and how drivers relate to revenue.
• MS Office proficiency (PowerPoint, Excel, Word).
• Experience in pharmaceutical marketing or related field.

Responsibilities

• Shape brand strategy, segment the market and develop messaging for new segments.
• Directs development and implementation of strategic and tactical plans for the product.
• Collaborates with external communications review committee for materials.
• Generates and consolidates insights from market research and stakeholders.
• Builds cross-functional partnerships to support business goals.
• Ensures metrics to measure impact of field tactics.
• Leads and manages agency partners for on-budget, timely deliverables.
• Acts as advisor or coach to mentor other team members.

Skills

Communications review

Insights generation

Analytical mindset

Strategy development

Market forecasts

MS Office (PowerPoint)

Pharmaceutical marketing experience

Education

Bachelor's degree in marketing or business

Job description

Job Description

General Summary: The Marketing Associate Director is accountable for understanding the market landscape, defining and developing key business activities and tactics to support goals of the brand/portfolio, and measuring the success of those activities/tactics.

At Vertex, we embrace continuous learning and encourage employees to stay informed on advances in AI, technology, automation, and industry trends. We seek talent who bring an external perspective, demonstrate curiosity and sound judgment, and thoughtfully adopt new capabilities that improve decision-making, drive innovation, increase efficiency, and help deliver better outcomes for patients.

Key Duties and Responsibilities

• Partners with brand/team-lead to help shape the brand strategy, segment the market, develop messaging and launch into new segments, including label expansions
• Directs the development and implementation of strategic and tactical plans for assigned product
• Collaborates with Vertex external communications review committee to approve materials for external use with customers
• Generates and consolidates key insights across HCPs and patient stakeholders through market research, ad boards, etc.
• Develops strong partnerships with cross-functional team to support business goals
• Ensures appropriate metrics are in place to measure impact of tactics in field
• Leads and manages agency partners to ensure on budget and timely deliverables
• Acts as an advisor or coach to mentor other members of the team

Knowledge and Skills

• Direct experience with communications review committee for review of tactics
• Ability to oversee generation of insights and apply those insights to business problems/opportunities
• Strong analytical mindset to lead others to solve complex problems
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
• Strong working knowledge of market forecasts and relationship of business drivers to revenue
• Strong working knowledge of MS Office applications, including PPT, Excel and Word
• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Education and Experience

• Bachelor's degree in marketing, business, or scientific degree
• Typically requires 8 years of experience or the equivalent combination of education and experience

Flex Designation

Hybrid-Eligible Or On-Site Eligible

• Hybrid: work remotely up to two days per week
• On-Site: work five days per week on-site with ad hoc flexibility

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.

Company Information

Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law.

Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [e-mail]

Help Us Achieve Our Mission Vertex is a global biotechnology company that invests in scientific innovation to create transformative medicines for people with serious diseases and conditions. The company has approved therapies for cystic fibrosis, sickle cell disease, transfusion‑dependent beta thalassemia, acute pain and acromegaly, and it continues to advance clinical and research programs in these areas. Vertex also has a robust clinical pipeline of investigational therapies across a range of modalities in other serious diseases where it has deep insight into causal human biology, including IgA nephropathy, neuropathic pain, APOL1‑mediated kidney disease, primary membranous nephropathy, congenital adrenal hyperplasia, ACTH‑dependent Cushing's syndrome, autosomal dominant polycystic kidney disease, type 1 diabetes, generalized myasthenia gravis, and myotonic dystrophy type 1.

Vertex was founded in 1989 and has its global headquarters in Boston, with international headquarters in London. Additionally, the company has research and development sites and commercial offices in North America, Europe, Australia, Latin America and the Middle East.

Vertex is consistently recognized as one of the industry's top places to work, including 16 consecutive years on Science magazine's Top Employers list and one of Fortune’s 100 Best Companies to Work For. For company updates and to learn more about Vertex's history of innovation, visit www.vrtx.com or follow us on LinkedIn, Facebook, Instagram, YouTube, and X

We believe our culture is one of Vertex’s greatest strengths and a key enabler of our ability to deliver transformative medicines for patients who need them. Rooted in innovation, purpose and collaboration, our culture empowers people to take smart risks, challenge conventional thinking and do their best work. The diversity of our people is central to that culture. By bringing together individuals with different backgrounds, experiences and perspectives, we foster an environment where new ideas thrive, better decisions are made and breakthrough innovation is possible. We are committed to creating a workplace where everyone feels valued, included and connected to our shared mission, because we know that our unique culture and the collective strength of our people are what set Vertex apart.