Brand Manager - Consumer

Galderma; Lombardia; Hybrid; EUR 55,000 - 90,000; Full time

Job summary

Galderma in Milan, Italy, seeks a Cx Brand Manager to translate local market plans for Cetaphil, Benzac, and Onilaq into strategies that boost brand value, sales, profitability, and market share while respecting budget constraints. You will map consumer journeys, monitor market dynamics, and build integrated action plans across channels.

The role requires 5–8 years in pharma/dermo-cosmetic marketing, strong digital know-how, and robust cross-functional collaboration.

Qualifications

• Marketing/Brand management experience in Pharma or FMCG (consumer focus/dermo-cosmetic)
• 5–8 years in Marketing (Product/Brand Management)
• Strong digital marketing knowledge
• Experience with Medical Visit strategy and congresses is a plus
• Fluent in business English; Italian native preferred
• Experience in matrix organizations with international exposure
• Excellent communication and stakeholder management
• Knowledge of pharma sales is a plus

Responsibilities

• Develop promotional and communication plans for Cx portfolio aligned with objectives and guidelines.
• Manage and monitor the marketing budget.
• Analyze market data and consumer insights to refine execution and forecast demand.
• Drive customer engagement across physical and digital channels.
• Build and monitor sampling strategy.
• Create and adapt promotional materials with agencies and internal stakeholders.
• Coordinate media strategies and localization of assets.
• Collaborate with Sales and Medical teams cross-functionally.
• Work with IDS initiatives across BUs to support integrated dermatology strategies.

Skills

Marketing strategy

Brand management

Digital marketing

Cross-functional collaboration

Communication

Business English

Stakeholder management

International exposure

Education

University degree in Marketing/Economics

Tools

Veeva Vault

MS Office

CRM tools

Job description

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body’s largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Job Title: Cx Brand Manager

Location: Milano, Italia. Hybrid

Job Description

The Cx Brand Manager will help translate the strategy for Consumer brands (Cetaphil, Benzac, Onilaq) into a local market plan to maximize brand value, achieve sales, profitability, and market share targets, and manage the local marketing mix within the budget. Additionally, it involves exploring new market opportunities, understanding the consumers and patients journey, monitoring the market, and creating action plans, also towards an integrated approach.

All actions must comply with national laws (like Law 231 and D.lgs 81/08), Galderma’s Code of Ethics, Pharma Industry Laws (including Farmindustria Code), and any other relevant codes, standard operating procedures (SOPs), and working instructions.

Key Main Responsibilities

• Develop effective promotional and communication plan for Cx portfolio tailored to each channel in conformity with objectives and global guidelines, collaborating with trade marketing specialist.
• Responsible for the management of the budget, keeping it under control
• Analyze market data, competitive intelligence, and consumers/HCPs insights to refine tactical execution - and collaborate for forecasting of product demand, with Sales, Market Intelligence and Supply
• Drive customer engagement to win at shelf - both physical and digital
• Build and monitor the sampling strategy
• Creates and adapt promotional materials, cooperating with agencies, and in collaboration with internal stakeholders
• Strictly collaborate with agencies and internal shareholders for Media Strategies, and coordinate assets localization and creation
• Be a key point of reference for Sales and strictly collaborate with Medical team
• Actively collaborate cross-function and cross-BUs, for Integrated Dermatology Strategies (IDS)

Skills & Qualifications

• University Degree with a Marketing/Economic background
• 5 to 8 years experience in Marketing (Product/Brand Management) of Pharma/FMCG industry (consumer focus / dermo-cosmetic experience)
• Strong practical knowledge or experience in Sales in Pharma is a plus
• Proven experience in marketing rounded role, mixing qualitative and analytics tasks
• Sound Digital experience and knowledge
• Knowledge of Medical Visit strategy and congresses is considered a plus
• Excellent communication and stakeholder management skills, with experience in cross-functional collaboration.
• Fluent in Business English (Italian mother tongue preferably)
• Office tools
• Veeva Vault knowledge (nice to have)
• Previous experience working in a matrix organization with international exposure