Brand Manager

BOGGI MILANO; Lombardia; In loco; EUR 63.000 - 77.000; Tempo pieno

Descrizione del lavoro

Boggi Milano is seeking a Brand Manager for its Milan office to lead the brand's development and growth. You will drive the brand identity across all touchpoints, align with strategic objectives, and collaborate with Marketing, Design and Merchandising teams to ensure consistent, high-impact communication.

You will oversee brand initiatives, partnerships, and annual marketing planning, while monitoring performance and reporting insights to the Chief Marketing, Merchandising & Construction

Competenze

• Experience in brand management with strong strategic mindset.
• Data-driven approach to market and consumer insights welcome.
• Ability to identify and develop partnerships aligned with brand strategy.

Mansioni

• Define and evolve Brand Strategy focusing on positioning and messaging.
• Analyse market dynamics and competitor activity to find growth opportunities.
• Identify partnerships and collaborations consistent with Boggi's positioning.
• Coordinate annual Marketing Plan with Marketing team and agencies.
• Ensure consistent Brand representation across stores and consumer touchpoints.
• Monitor Brand KPIs and report performance to C-Level.

Conoscenze

Brand management

Market intelligence

Partnership development

Marketing strategy

Brand experience

Descrizione del lavoro

Boggi Milano, Italian Company active in Fashion business, is looking for a

BRAND MANAGER

for the Office in the downtown of Milan.

Reporting to the Chief Marketing, Merchandising & Construction O8icer and working in close coordination with the Boggi Restricted C-Level, the Brand Manager is responsible for the development and consolidation of the Boggi Brand.

The role is to drive the Brand's growth and strengthen its identity, ensuring that all company touchpoints consistently and distinctively reflect its values, positioning and personality, in line with the company's strategic and business objectives.

KEY RESPONSIBILITIES

• -Brand Management & Development. Contribute to the definition and evolution of the Brand Strategy, with particular focus on positioning, target audiences, distinctive values and key messaging, working closely with appointed Communication Agencies and in collaboration with the Marketing, Design and Merchandising teams.
• -Market & Consumer Intelligence. Continuously analyse market dynamics, industry trends, evolving consumer behaviours and expectations, as well as competitors' strategies, adopting a rigorous data-driven approach to identify growth opportunities and potential areas for Brand development.
• -Brand Development & Partnerships. Identify, develop and propose new opportunities to enhance the Brand, including special projects, collaborations and strategic partnerships with third-party brands and organisations, ensuring consistency with Boggi's positioning and strategic objectives.
• -Marketing Strategy & Planning. Coordinate the development of the Annual Marketing Plan, ensuring alignment with the overall Brand strategy, and oversee the coordination and implementation of planned activities in close collaboration with the other members of the Marketing team.
• -Brand Experience & Retail Alignment. Work closely with the Retail and Visual Merchandising teams to ensure a consistent, distinctive and recognisable Brand representation across all stores and consumer touchpoints.
• -Performance Monitoring & Reporting. Monitor the performance of key Brand KPIs, assess the effectiveness of implemented initiatives and prepare periodic performance reports and strategic updates for the Boggi Restricted C-Level.

Gross Salary : 70 k eur as fixed gross annual salary

Requisiti professionali

Previous experience in that role - minimum 10 y exp