Brand Growth Manager — Fashion & Retail Strategy

Boggi Milano; Lombardia; On-site; EUR 63,000 - 77,000; Full time

Job summary

Boggi Milano, an Italian fashion company, seeks a Brand Manager for its Milan office. You will define the Brand strategy, lead marketing planning, and collaborate with Marketing, Design and Merchandising to ensure brand consistency across touchpoints.

Ideal candidates bring a minimum of 10 years in brand management and a proven track record in growing brand identity within fashion. This role is based in Milan and reports to the C-level team.

Qualifications

• Minimum 10 years of experience in brand management.
• Proven ability to develop and implement brandStrategy and messaging.
• Experience collaborating with agencies, marketing, design and merchandising teams.

Responsibilities

• Define and evolve the Brand Strategy with focus on positioning and messaging.
• Analyze market and consumer trends to identify growth opportunities.
• Develop partnerships and collaborations aligned with Boggi's objectives.
• Coordinate annual Marketing Plan with the Marketing team.
• Ensure consistent Brand representation across stores and touchpoints.
• Monitor Brand KPIs and report performance to C-Level executives.

Skills

Brand management

Market research

Partnership development

Marketing strategy

Brand experience

Performance measurement

Job description

Boggi Milano, an Italian fashion company, seeks a Brand Manager for its Milan office. You will define the Brand strategy, lead marketing planning, and collaborate with Marketing, Design and Merchandising to ensure brand consistency across touchpoints.

Ideal candidates bring a minimum of 10 years in brand management and a proven track record in growing brand identity within fashion. This role is based in Milan and reports to the C-level team.