Brand Manager

Boggi Milano; Lombardia; On-site; EUR 63,000 - 77,000; Full time

Job summary

Boggi Milano, an Italian fashion company, seeks a Brand Manager for its Milan office. You will define the Brand strategy, lead marketing planning, and collaborate with Marketing, Design and Merchandising to ensure brand consistency across touchpoints.

Ideal candidates bring a minimum of 10 years in brand management and a proven track record in growing brand identity within fashion. This role is based in Milan and reports to the C-level team.

Qualifications

• Minimum 10 years of experience in brand management.
• Proven ability to develop and implement brandStrategy and messaging.
• Experience collaborating with agencies, marketing, design and merchandising teams.

Responsibilities

• Define and evolve the Brand Strategy with focus on positioning and messaging.
• Analyze market and consumer trends to identify growth opportunities.
• Develop partnerships and collaborations aligned with Boggi's objectives.
• Coordinate annual Marketing Plan with the Marketing team.
• Ensure consistent Brand representation across stores and touchpoints.
• Monitor Brand KPIs and report performance to C-Level executives.

Skills

Brand management

Market research

Partnership development

Marketing strategy

Brand experience

Performance measurement

Job description

Boggi Milano, Italian Company active in Fashion business, is looking for a

BRAND MANAGER

for the Office in the downtown of Milan.

Reporting to the Chief Marketing, Merchandising & Construction O8icer and working in close coordination with the Boggi Restricted C-Level, the Brand Manager is responsible for the development and consolidation of the Boggi Brand.

The role is to drive the Brand's growth and strengthen its identity, ensuring that all company touchpoints consistently and distinctively reflect its values, positioning and personality, in line with the company's strategic and business objectives.

KEY RESPONSIBILITIES

• -Brand Management & Development. Contribute to the definition and evolution of the Brand Strategy, with particular focus on positioning, target audiences, distinctive values and key messaging, working closely with appointed Communication Agencies and in collaboration with the Marketing, Design and Merchandising teams.
• -Market & Consumer Intelligence. Continuously analyse market dynamics, industry trends, evolving consumer behaviours and expectations, as well as competitors' strategies, adopting a rigorous data-driven approach to identify growth opportunities and potential areas for Brand development.
• -Brand Development & Partnerships. Identify, develop and propose new opportunities to enhance the Brand, including special projects, collaborations and strategic partnerships with third-party brands and organisations, ensuring consistency with Boggi's positioning and strategic objectives.
• -Marketing Strategy & Planning. Coordinate the development of the Annual Marketing Plan, ensuring alignment with the overall Brand strategy, and oversee the coordination and implementation of planned activities in close collaboration with the other members of the Marketing team.
• -Brand Experience & Retail Alignment. Work closely with the Retail and Visual Merchandising teams to ensure a consistent, distinctive and recognisable Brand representation across all stores and consumer touchpoints.
• -Performance Monitoring & Reporting. Monitor the performance of key Brand KPIs, assess the effectiveness of implemented initiatives and prepare periodic performance reports and strategic updates for the Boggi Restricted C-Level.

Gross Salary : 70 k eur as fixed gross annual salary

Requisiti professionali

Previous experience in that role - minimum 10 y exp