Brand Communication Manager Football

Adidas Group; Monza; On-site; EUR 41,000 - 50,000; Full time

Benefits offered by this job

Meal vouchers

Employee discounts online and in-store

Employee Assistance Plan (EAP)

Learning and development opportunities

Annual bonus 10%

Job summary

Adidas Group cerca un responsabile marketing/brand communications per l’area Football a livello paese in Lombardia. Il ruolo organizza piani di attivazione su canali, campagne globali e partnership, garantendo coerenza del marchio e guide di brand in tutte le piattaforme.

Si richiede esperienza 4–7 anni nel marketing/comunicazione, inglese fluente e forte capacità di presentazione. Viene offerta una retribuzione competitiva, premi annuali e benefit.

Qualifications

• 4-7 anni di marketing/comunicazione
• Fluente in inglese (scritto e parlato)
• Preferita lingua locale fluente
• Ottime capacità di presentazione
• Esperienza in brand marketing e/o vendite (settore sportswear preferito)
• Esperienza di gestione progetti
• Competenze avanzate MS Office
• Esperienza nel gestire eventi consumer da nicchia a grande scala
• Sviluppo iniziative di marketing digitale e processo di produzione
• Conoscenza di metriche di successo digitali nel viaggio del consumatore
• Capacità di collaborare con gruppi interni ed esterni multidisciplinari
• Conoscenza profonda del settore sportivo e passione per il calcio
• Conoscenza estesa delle piattaforme social e pianificazione editoriale PR/social

Responsibilities

• Develop and execute country activation plans aligned with Euro/Global campaigns across comms, media, PR, social, digital, events.
• Create and steer partner activation plans (FIGC, AS Roma, Como, Players) in line with Global BU and cross-functional teams.
• Ensure consistency of Football brand image across channels and maintain brand guidelines.
• Identify localization opportunities to boost visibility and partnerships across owned and earned properties.
• Implement integrated media plans and consumer activations, driving upper and mid-funnel objectives.
• Lead publishing strategy (PR, Partner, Digital) and storytelling across media and adidas partners.
• Manage communities and consumer engagement touchespoints; coordinate touchpoints database.
• Brief and manage agencies/partners for brand initiatives ensuring consistency and execution excellence.
• Contribute to seasonal cross-category brand comms plans for respective projects/areas.
• Set KPIs, monitor effectiveness, and ensure plans remain on-budget and on-time.
• Oversee budget management and ROI evaluation for activities.

Skills

Brand marketing

Project management

English fluent

Presentation skills

Social media

Collaboration

Digital publishing

KPI tracking

Sport industry knowledge

Tools

MS Office

Job description

Overview

In this role you drive brand communications for Adidas Football at the country level, coordinating with global and regional campaigns. You shape integrated activation plans across channels to boost brand momentum, engage fans, and support retail sell-out. You work with partners and cross-functional teams to ensure a seamless consumer journey and consistent brand storytelling. You will also optimize media mix and measure impact to deliver on brand objectives within budget. This is an opportunity to shape football narratives on a regional scale and collaborate with top sports partners.

Retribuzione / Benefits

• Salary starting from 45k
• Annual premio (10%)
• Meal vouchers
• Employee discounts online and in-store
• Employee Assistance Plan (EAP)
• Learning and development opportunities

Responsabilità

• Develop and execute country activation plans aligned with Euro/Global campaigns across comms, media, PR, social, digital, events.
• Create and steer partner activation plans (FIGC, AS Roma, Como, Players) in line with Global BU and cross-functional teams.
• Ensure consistency of Football brand image across channels and maintain brand guidelines.
• Identify localization opportunities to boost visibility and partnerships across owned and earned properties.
• Implement integrated media plans and consumer activations, driving upper and mid-funnel objectives.
• Lead publishing strategy (PR, Partner, Digital) and storytelling across media and adidas partners.
• Manage communities and consumer engagement touchespoints; coordinate touchpoints database.
• Brief and manage agencies/partners for brand initiatives ensuring consistency and execution excellence.
• Contribute to seasonal cross-category brand comms plans for respective projects/areas.
• Set KPIs, monitor effectiveness, and ensure plans remain on-budget and on-time.
• Oversee budget management and ROI evaluation for activities.

Requisiti fondamentali

• 4-7 years of marketing/communication experience
• Fluent English (written and spoken)
• Fluent in local language preferred
• Strong presentation skills
• Experience in brand marketing and/or sales (sporting goods industry preferred)
• Project management experience
• Advanced MS Office skills
• Experience managing consumer events from niche to large scale
• Digital marketing initiative development and production process knowledge
• Knowledge of digital success metrics along the consumer journey
• Ability to collaborate with internal and external multidisciplinary groups
• Strong sport industry knowledge and passion for football
• Extensive knowledge of social media platforms and editorial planning across PR and social
• consumer-minded brand builder
• implementation-driven personality
• team collaboration
• digital publishing
• media planning and KPI tracking
• PR and social publishing