Brand Activation & Trade Marketing Intern

AB InBev Europe; Lombardia; On-site; EUR 8,900 - 11,000; Full time

Job summary

AB InBev Europe in Italy (Lombardia) seeks a Trade Marketing Intern to develop and plan trade activations, support the sales team, analyze KPIs, and collaborate with external agencies. This 6-month internship starts July/September 2026 and offers hands-on experience with iconic brands.

Ideal candidates are pursuing a Master’s in Economics, Marketing, Engineering, or related field, with knowledge of marketing concepts, strong Excel and PowerPoint skills, and fluent Italian and English.

Qualifications

• Master’s degree in Economics, Marketing, Engineering or related field.
• Knowledge of Marketing and Trade Marketing.
• Good data analysis skills and result-oriented mindset (Excel & PowerPoint).
• Organizational capacity & priority management.
• Good interpersonal and communication skills.
• Strong sense of ownership and responsibility.
• Curious, proactive, and highly motivated to learn.
• Fluent in Italian and English spoken and written.
• Previous work/internship experience is a plus.

Responsibilities

• Develop and plan Trade Activations: agent incentives, sales promo & trade execution (Ho.Re.Ca.)
• Analyze performance and KPIs with internal reporting & NPS
• Support the Sales Team in the execution
• Develop the rewards catalogue and upload information into the CMS (Content Management System)
• Collaborate with external agencies (Graphic Agency and APP Developers)
• Create presentations for internal cross-functional alignment (Marketing, Trade Marketing, Tech Sales, Sales, Logistics)
• Monitor request trends through Customer Service
• Identify new business opportunities

Job description

AB InBev Europe in Italy (Lombardia) seeks a Trade Marketing Intern to develop and plan trade activations, support the sales team, analyze KPIs, and collaborate with external agencies. This 6-month internship starts July/September 2026 and offers hands-on experience with iconic brands.

Ideal candidates are pursuing a Master’s in Economics, Marketing, Engineering, or related field, with knowledge of marketing concepts, strong Excel and PowerPoint skills, and fluent Italian and English.