B2B Sales

Re:Lab Srl; Emilia-Romagna; On-site; EUR 40,000 - 60,000; Full time

Job summary

RE:LAB is a design and innovation company focused on human-centered technology. We are looking for a sales professional with a strong commercial mindset to identify new customers, develop relationships, and drive the full sales process from first contact to closing.

You will work with management and cross-functional teams, travel for customer meetings, and shape commercial priorities while turning customer needs into concrete opportunities.

Qualifications

• Degree in Economics, Marketing, Business Administration, Communication, or related fields.
• Previous sales or business development experience is ideal.
• Strong commercial attitude and interest in acquiring customers.
• Excellent communication and interpersonal skills.
• Ability to understand customer needs and build long-term relationships.
• Negotiation and presentation skills.
• Proactive, dynamic and results-oriented approach.
• Good organizational skills and the ability to manage commercial activities and priorities.
• Proficiency in English.
• Willingness to travel for customer meetings and commercial activities.

Responsibilities

• Identify and approach new potential customers and business opportunities.
• Develop the customer portfolio through active business development and prospecting activities.
• Build and maintain relationships with prospects and existing customers.
• Understand customer needs and identify relevant business opportunities.
• Manage commercial opportunities from initial contact through proposal, negotiation, and closing.
• Prepare and present commercial offers and presentations.
• Organize customer meetings and follow-up activities.
• Maintain regular contact with customers and identify opportunities for further business development.
• Monitor the market and identify new sectors, customers, and potential applications for the company's offering.
• Collaborate with management and internal teams in defining commercial priorities and initiatives.
• Maintain an organized overview of ongoing opportunities and sales activities.
• Participate in trade fairs, events, networking activities, and customer meetings.

Skills

Commercial mindset

Excellent communication

Interpersonal skills

English language

Travel willingness

Education

Degree in Economics, Marketing, Business Administration, Communication, or related fields

Job description

RE:LAB is a design and innovation company specialized in shaping the interaction between people and complex technologies.

Since 2004, we have been working on products and systems used daily across the automotive, industrial, and consumer sectors. Our goal is to make advanced technology understandable, safe, and natural to use.

We don’t just design interfaces. We design experiences that bring together design, engineering, human factors, and artificial intelligence. Our multidisciplinary team tackles real-world challenges in highly complex contexts, where quality and reliability are essential.

We partner with global companies when user experience is not a detail, but a critical factor for a product’s success—when adoption, safety, and user trust truly make the difference.

At RE:LAB, we believe technology should feel human. This belief guides the way we work, the design decisions we make, and the relationships we build every day.

Designing human experiences for complex technologies.

We are looking for a sales professional with a strong commercial mindset and a genuine interest in developing new business.

The selected candidate will be responsible for identifying potential customers, creating new commercial opportunities, developing relationships, and supporting the entire sales process, from the first contact to negotiation and closing.

The role requires a proactive approach to the market, strong interpersonal skills, and the ability to understand customer needs and turn them into concrete business opportunities.

The candidate will work closely with the company's management and internal teams, progressively gaining knowledge of RE:LAB's services, products, and technological solutions.

• Identify and approach new potential customers and business opportunities.
• Develop the customer portfolio through active business development and prospecting activities.
• Build and maintain relationships with prospects and existing customers.
• Understand customer needs and identify relevant business opportunities.
• Manage commercial opportunities from initial contact through proposal, negotiation, and closing.
• Prepare and present commercial offers and presentations.
• Organize customer meetings and follow-up activities.
• Maintain regular contact with customers and identify opportunities for further business development.
• Monitor the market and identify new sectors, customers, and potential applications for the company's offering.
• Collaborate with management and internal teams in defining commercial priorities and initiatives.
• Maintain an organized overview of ongoing opportunities and sales activities.
• Participate in trade fairs, events, networking activities, and customer meetings.

• Degree in Economics, Marketing, Business Administration, Communication, or related fields.
• Previous experience or strong interest in sales, business development, or commercial activities.
• Strong commercial attitude and interest in customer acquisition.
• Excellent communication and interpersonal skills.
• Ability to understand customer needs and build long-term professional relationships.
• Negotiation and presentation skills.
• Proactive, dynamic, and results-oriented approach.
• Good organizational skills and ability to independently manage commercial activities and priorities.
• Good command of the English language.
• Willingness to travel for customer meetings and commercial activities.

Nice to Have

• Previous experience in B2B sales or business development.
• Interest in Artificial Intelligence, software, digital technologies, and innovation.
• Previous experience in technology, IT, engineering, consulting, or other innovation-driven sectors.

Schedule: Full- time, 40 hours per week.

Location: Reggio Emilia

Our Promise

We build technology for people- and that same principle guides how we work together. At RE:LAB, you’ll find more than a role: a place where ideas are valued, growth is supported, and individual perspectives contribute to meaningful innovation.

Our Values in Action

• Integrity first: we act with transparency and responsibility in every decision, project, and interaction.
• Diversity as a strength: different backgrounds and viewpoints help us solve complex problems better.
• Inclusion by design: we encourage open dialogue and create space for everyone to contribute.
• Growth mindset: we support continuous learning and professional development through real projects and shared expertise.

Ready to shape the future of human-machine interaction?

Join a team that values both advanced technology and human connection.