Audience Development Manager, Vanity Fair Italy (Maternity Cover)

Condé Nast; Milano; In loco; EUR 33.000 - 36.000; Tempo pieno

Descrizione del lavoro

Condé Nast Italy is seeking an experienced Audience Development Manager to join Vanity Fair Italy on a fixed-term maternity cover (12 months). You will implement audience growth and content distribution strategies across social, SEO, email, and partnerships, coordinating with European teams to optimize cross-country distribution.

The role reports to the Global Executive Director of Operations and Audience, with responsibilities including tracking metrics, guiding editorial teams, and developing

Competenze

• 2+ years in media, entertainment, or online marketing/publishing.
• Full professional proficiency in Italian and English.
• Inspirational and effective line management skills.
• Audience development with editorial SEO, social, newsletters, video, and other platforms.
• Strong understanding of social analytics and trend analysis.
• Experience collaborating with Product, Editorial, Data and Commercial.

Mansioni

• Conduct daily digital trend analysis to guide real-time content production for the local market.
• Monitor traffic, social engagement, newsletters, and podcast performance with analytics tools.
• Track subscription growth and conversion funnels to support consumer revenue.
• Coordinate with global engineering, product, and platform teams on deployments and features.
• Perform monthly/quarterly analyses to explain traffic spikes or declines and provide strategic recommendations.
• Coordinate content exchange and distribution across European editorial teams for cross-country projects.
• Forecast annual digital KPIs across regional markets and align with organizational targets.
• Provide day-to-day optimization guidance to editorial teams for better content discoverability and SEO.

Conoscenze

Italian/English fluency

Audience development

SEO & analytics

Team leadership

Web analytics tools

Cross-functional collaboration

Strumenti

Omniture/Adobe Analytics

Google Analytics

Descrizione del lavoro

Vanity Fair holds a mirror to society by celebrating the best of global culture and investigating the forces that propel it. Pop culture can be profound and current affairs can be ridiculous. Our cast of characters is wide-ranging, wildly diverse, always exceptional, and quite often, with great style. In every medium, Vanity Fair harnesses the tensions of modern life.

Job Description

Location: Milano, MI

Condé Nast Italy is looking for an experienced Audience Development Manager to temporarily join the Editorial team of Vanity Fair Italy. The role will report to the Global Executive Director of Operations and Audience for the Vanity Fair brand, and be responsible for implementing the audience growth and content distribution strategy that extends the reach and amplification of content, particularly across social, SEO, email, partnerships and other multi-platform channels for Vanity Fair Italy. Sitting alongside editors of Vanity Fair Italy, the person will be in charge of growing audiences – to websites, social, video and newsletters – and ensure they are the 'right' audiences so that consumer and commercial revenue teams can deliver against their targets and ambitions.

Please note that this role will join Condé Nast Italy with a fixed-term contract (Maternity Cover) of maximum 12 months.

Primary Responsibilities

• Conduct daily digital trend and search interest analysis to guide real-time content production for the local market, while proactively scaling actionable insights to European counterparts (specifically France and Spain) to optimize cross-country distribution.
• Deliver continuous, multi-layered tracking and monitoring across all digital touchpoints—including website traffic, social media engagement, newsletter metrics, and audio/podcast performance—ensuring deep integration with web analytics tools.
• Monitor subscription and membership growth metrics; track major conversion funnels and evaluate high-performing, conversion-driving content to support consumer revenue initiatives.
• Serve as the primary operational interface with global engineering, product, and platform tech teams (e.g., CMS, newsletter distribution systems, and proprietary tech tools) to troubleshoot technical anomalies and facilitate the deployment of new brand features.
• Execute comprehensive monthly, quarterly, and ad-hoc deep-dive analyses to investigate significant traffic spikes or performance declines across all platforms, translating raw data into strategic recommendations for management.
• Manage and streamline content exchange workflows among European editorial teams, coordinating both daily content sharing and synchronized distribution for global cross-country projects and tentpole events.
• Develop periodic forecast models for annual digital KPIs across multiple regional markets to ensure alignment with overarching organizational targets.
• Provide day-to-day strategic guidance and hands-on optimization support to editorial teams to maximize content discoverability and enforce SEO best practices.

Primary Skills And Requirements

• 2+ years of experience in the media and entertainment industry, digital advertising agency or online marketing, advertising, or publishing organisation, with a thorough understanding of online business models and strategies.
• Full professional proficiency in Italian and English language, written and spoken.
• Inspirational and effective line management skills.
• Audience development professional, with deep understanding of editorial SEO, social, newsletters, video and other platforms.
• A strong understanding of social analytics and trend analysis.
• Experience of working closely with Product, Editorial, Data and Commercial.
• Detailed knowledge a major web analytics tools such as Omniture or Google Analytics.
• Deep understanding of social media channels, features, functionality and use cases.
• Deep knowledge of SEO impact and best practices
• Experience with email/newsletter and segmentation strategies.
• Experience in working on audience development strategies for video and audio.
• Ability to clearly articulate and present to editorial colleagues and all levels of management.
• Ability to navigate a complex and matrixed business.
• Entrepreneurial, digitally savvy, with exceptional analytical, quantitative, problem-solving, and critical thinking skills.

Desired Skills And Qualifications

• Professional proficiency in a second European language.
• Previous experience partnering with Edit, Product, Data and Commercial.
• Clear communicator and show sound judgement.

More Details About The Role

The role of the global audience development and social team for Vanity Fair Italy is to bring the right audiences to the brand, and ensure engagement and return visits. This provides a ‘top-of-the-funnel’ audience for the Global Marketing and Consumer Revenue team, as a goal is to increase reader revenue through subscriptions, commerce, events, and other activities. The Aud Dev Manager for Vanity Fair Italy is a key role in the process of building and engaging these audiences and provides guidelines to other Vanity Fair teams in Europe when needed, in coordination with the Global Executive Director of Operations and Audience and the European Director of Vanity Fair.

Salary Range

The position is expected to be classified at the 3rd level under the “Graphic - Editorial” Collective Bargaining Agreement, with an annual gross salary ranging from €32.600 to €36.400, in addition to a comprehensive employee benefits package. In Condé Nast, salary offers are based on a wide range of factors including - but not limited to - relevant skills, training, experience and education.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.