Area Sales Manager

Somany Ceramics Ltd.; India; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Springworks is seeking an Area Sales Manager in Bathinda, India, responsible for driving sales growth in Retail and Projects segments. The role involves managing and expanding the dealer network, ensuring product visibility, and executing promotional schemes. Candidates should have a Graduate/MBA background and 5–10 years of relevant experience.

The ideal candidate will excel in relationship building, strategic thinking, and managing large-value project deals while working independently in a fast-paced environment.

Qualifications

• 5–10 years of experience in tiles/building materials, particularly in Retail and Projects sales.
• Strong understanding of ceramics products and project specifications.
• Proven ability to manage channels and close large-value project deals.

Responsibilities

• Achieve sales targets for GVT products in the assigned territory.
• Appoint, manage, and expand the dealer/distributor network.
• Ensure product visibility, merchandising, and brand presence at dealer counters.
• Identify, develop, and manage project business, including builders and developers.
• Handle end-to-end project lifecycle: specification, negotiation, order execution.

Skills

Sales target achievement

Dealer/distributor management

Market intelligence

Negotiation skills

Stakeholder management

Relationship building

Education

Graduate / MBA (Marketing preferred)

Tools

Sales MIS systems

Job description

The Area Sales Manager – GVT will be responsible for driving sales growth across Retail and Projects segments, expanding market presence, and strengthening the dealer and project partner network for GVT products.

Key Responsibilities

Achieve sales targets for GVT products in the assigned territory

Appoint, manage, and expand the dealer/distributor network

Ensure product visibility, merchandising, and brand presence at dealer counters

Execute promotional schemes, product launches, and market activation programs

Monitor competition, pricing trends, and market dynamics

Projects / Institutional Sales

Identify, develop, and manage projects business including builders, developers, contractors, and institutions

Build strong relationships with architects, consultants, PMC, and key influencers

Handle end-to-end project lifecycle: specification, negotiation, order execution, and dispatch coordination

Ensure timely conversion of specifications into orders

Track project pipelines and achieve project sales targets

Business Operations

Ensure timely collections and adherence to credit norms

Prepare sales MIS, forecasts, and market intelligence reports

Coordinate with internal teams (supply chain, marketing, technical, and finance) for smooth execution

Candidate Profile

Graduate / MBA (Marketing preferred)

5–10 years of experience in tiles / building materials, with exposure to Retail and Projects sales

Strong understanding of ceramics products and project specifications

Proven ability to manage channels and close large-value project deals

Excellent communication, negotiation, and stakeholder management skills

Result-driven with strong execution skills

Relationship building across trade and project stakeholders

Strategic thinking with hands‑on approach

Ability to work independently in a fast‑paced environment