Zonal Accessories & Merchandise Manager

Ather Energy; New Delhi; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Ather Energy in New Delhi seeks a Zonal A&M Manager to lead the Accessories & Merchandise operations for the assigned zone. You will drive sales targets for zonal teams and retail partners, with audits ensuring optimal stock levels and proper product display.

You will track retail performance, coordinate with ECs, and collaborate with marketing and product teams on launches and promotions, ensuring brand standards and customer satisfaction.

Qualifications

• Demonstrated expertise in managing retail partner networks and AnM/Accessories & Merchandise operations.
• Ability to track zonal performance data and stock levels with accuracy.
• Strong collaboration with sales, marketing, and product teams to drive growth.

Responsibilities

• Manage end-to-end AnM operations for the assigned zone and set/achieve sales targets.
• Monitor EC and RP performance with audits for proper product display and stock levels.
• Ensure compliance and quality control by preventing non-genuine accessory sales and improving staff pitches.
• Handle customer escalations and assist with warranty claims and notifications to HQ.
• Conduct competitor analysis and propose product improvements or new offerings to stay competitive.
• Communicate sales targets, stock availability, and performance to ECs and RPs.
• Provide support during new product launches and monthly promotions.
• Plan and participate in zonal BTL marketing activities with vehicle team and Area Sales Managers.

Skills

Retail Partner Management

Data Management

Cross-functional Collaboration

Performance Tracking

Drive for Results

Education

B.Tech/MBA

Tools

Excel

Google Sheets

Job description

Role & responsibilities

Role: Zonal A&M Manager

Location: New Delhi

Reporting to: Zonal Head Sales

Team name: Sales Operations

About the Team and the Role:

The Sales Operations team at Ather is responsible for managing the end-to-end Accessories & Merchandise (AnM) business, ensuring retail performance excellence across zones, Experience Centers (ECs), and Retail Partners (RPs). This team focuses on target setting, wholesale execution, and maintaining brand standards through regular audits and compliance monitoring.

This role is for a Zonal A&M Manager who will oversee AnM business operations for an assigned zone. You will be responsible for tracking retail performance, ensuring genuine product sales, managing customer escalations, and collaborating cross-functionally to drive growth through marketing activities and new product launches.

Responsibilities:

• Manage end-to-end Accessories & Merchandise business operations for the assigned zone, setting and achieving sales targets for zonal teams and retail partners.
• Track AnM retail performance at EC and RP levels, maintaining regular audits to ensure proper product display and optimal stock levels.
• Ensure compliance and quality control by monitoring for non-genuine accessory sales and improving EC staff sales pitches for AnM products.
• Manage customer escalations related to product issues and provide assistance with warranty claims and HO notifications.
• Conduct competitor analysis to stay informed of market activities and suggest product improvements or new offerings to remain competitive.
• Cascade critical information regarding sales targets, stock availability, and retail performance to ECs and RPs.
• Provide technical and logistic support to Retail Partners during new product launches and monthly promotional schemes.
• Plan and participate in BTL marketing activities and events in coordination with the vehicle team and Area Sales Managers.

Experience and Qualifications:

• B.Tech/MBA
• 3-8 years

Must Have Competencies:

• Demonstrate advanced skills in Retail Partner Management to align zonal teams and partners with AnM business objectives.
• Apply advanced Data Management techniques to track zonal retail performance and monitor stock levels effectively.
• Utilize advanced collaboration skills to engage daily with Area Sales Managers and cross-functional teams for performance updates.
• Drive for results by executing zonal-level wholesale operations in line with established targets.

Good to have Competencies:

• Utilize Excel or Google Sheets for basic data tracking and reporting of sales metrics and audits.
• Provide basic insights into competitor activities and product trends to support business competitiveness.
• Apply basic logistical support principles to assist Retail Partners during product launches.
• Execute basic event coordination for zonal BTL marketing activities and brand activations.

Want to know more?

At Ather, weve built Indias first intelligent scooter, from scratch. Based on the philosophy of clean design and smart technology, we are transforming the urban commute experience. We are expanding in India, and in the coming years, we look forward to scaling up and launching more products globally. Today, our product offerings include the Ather 450X, 450S, 450 Apex, and Rizta. Beyond the product, we are also setting up an extensive charging network and re-imagining end-to-end ownership experience. To know more, check out our Careers site and our Substack.

Be You, With Us

The Ather story doesn't write itself - our people do. We believe everyone is equal, but not the same. Diversity is our strength, and building an inclusive and equitable workplace begins with acknowledging and embracing our differences. We are an equal opportunity employer, and our team reflects a wide range of identities, experiences, and perspectives - all united by a shared passion to shape the Ather journey.