Zonal Marketing Manager

Ather Energy; Chennai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading company in the Motor Vehicle Manufacturing sector is seeking a Zonal Marketing Manager to drive marketing strategies and campaigns across dedicated regions. As a member of the Marketing Team, you will be instrumental in collaborating with sales heads, managing brand presence, and implementing effective marketing initiatives. A successful candidate will have an MBA in marketing and extensive experience in Sales & Marketing, particularly in a hardware context.

Qualifications

• MBA from tier 1/2 institutes.
• 6-8 years in Sales & Marketing, preferably in a hardware product industry.

Responsibilities

• Develop zonal marketing and business plans with zonal sales heads.
• Manage brand Ather and execute regional campaigns.
• Support sales teams with local marketing efforts.

Skills

Campaign management

Project management

Data analysis

Sales collaboration

Strong writing skills

Education

MBA in marketing

Job description

Join to apply for the Zonal Marketing Manager role at Ather Energy

Join to apply for the Zonal Marketing Manager role at Ather Energy

You’ll be our: Zonal Marketing Manager

You’ll be based at: Zonal Office (depending on the Zone): Chennai / Ahmedabad

You’ll be Aligned with: Zonal Marketing Head

You’ll be a member of:Marketing Team

What you’ll do at Ather:

• Zonal Marketing & Business Planning:
• Working closely with the zonal sales heads on monthly, quarterly and annual zonal business plans and drawing a corresponding zonal marketing plan.
• Ensuring zonal marketing planning for all Ather products; Scooter (primary), Accessories, Merchandise, Connected Service, Charging Infrastructure & more
• Manage Brand Ather in Zone(s)
• Conceptualize & manage regional campaigns:
• Derive regional insights from sales funnel, research, market travels and more
• Build micro-campaigns to leverage regional insights \ solve regional challenges
• Strengthen brand positioning, build salience and aspiration in the region
• Build the zonal marketing ecosystem in designated zone(s); creative agency partner, event & activation partners, media partners and more
• Manage new-market GTM & launches in the zone(s)
• Implementing centrally-driven campaigns in zone(s) via sales & agency partners
• Provide planning & execution support to sales & dealership teams in driving dealer-driven marketing campaigns (events, test-rides & BTL)
• Handle select central brand projects on a need basis. Example: ATL campaigns, researching, solutioning & planning the execution of an all-India brand/business project
  
  

Here’s what we are looking for:

• Ability to build new processes and systems to drive marketing operations in zone(s)
• Ability to work with sales counter parts & agency partners
• Wholistic business understanding: marketing, media, trade & sales
• Strong brief writing skills
• Knack of picking customer insights through data & consumer interactions
• Campaign & project management skills
• Openness to travel 5 to 7 days every month
  
  

You bring to Ather:

• An MBA in marketing (or related stream) from tier 1/2 institutes
• Experience of 6-8 years in Sales & Marketing preferably in a hardware product industry

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Industries

  Motor Vehicle Manufacturing

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