Area Sales Manager

Ather Energy; Bhopal; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Ather Energy is expanding its sales footprint in India and seeks an Area Sales Manager to own the business in the Bhopal region. You will lead channel partner sales, build a high-impact sales team, and drive growth while ensuring superior customer experience and profitable operations.

Based in the zonal office in Bhopal, you will forge strong relationships with retail partners, execute local demand generation, and contribute to scaling Ather’s market share across locations through disciplined

Qualifications

• Postgraduate or graduate degree in Business or Engineering from a Tier I/Tier II institute.
• 4 to 10 years of experience in B2C/Channel sales.

Responsibilities

• Drive sales through assigned Channel Partners.
• Build teams and systems that ensure sustainable sales growth while maintaining exceptionally high customer experience standards.
• Foster and manage strong relationships with retail partners to ensure business thriving and alignment with brand vision.
• Execute operational excellence at Channel Partners covering local demand generation and sales driving activities.
• Analyze the sales funnel to identify problem statements, develop solutions, and motivate teams for implementation.
• Deliver against steep ramp-up plans with a focus on scaling the regional business effectively.
• Manage multi-stakeholder inputs from internal teams and external partners to maintain design and operational integrity.
• Conduct regular performance reviews and site assessments to ensure business health and consistency across locations.
• Strategise and strive to improve Ather market share in the assigned territory

Skills

Data-driven sales analysis

Strategic channel management

Retail operations excellence

B2C Sales strategy

Education

Postgraduate or graduate degree in Business or Engineering

Job description

Role: Area Sales Manager

Location: Zonal office - Bhopal

Reporting to: Regional Sales Manager

Team name: Sales team

About the Team and the Role:

The Sales team at Ather is responsible for building a network and establishing the blueprint for selling Electric Vehicles in India, driving a historic transformation of the two-wheeler commute through a breakthrough product and an engaged community.

This role is for an Area Sales Manager who will play a key role in the growth story, owning the business in their region and ensuring growth in sales while maintaining high levels of customer experience and operational profits.

Responsibilities:

• Drive sales through assigned Channel Partners
• Build teams and systems that ensure sustainable sales growth while maintaining exceptionally high customer experience standards.
• Foster and manage strong relationships with retail partners to ensure business thriving and alignment with brand vision.
• Execute operational excellence at Channel Partners covering local demand generation and sales driving activities.
• Analyze the sales funnel to identify problem statements, develop solutions, and motivate teams for implementation.
• Deliver against steep ramp-up plans with a focus on scaling the regional business effectively.
• Manage multi-stakeholder inputs from internal teams and external partners to maintain design and operational integrity.
• Conduct regular performance reviews and site assessments to ensure business health and consistency across locations.
• Strategise and strive to improve Ather market share in the assigned territory

Required qualifications

• Postgraduate or graduate degree in Business or Engineering from a Tier I/Tier II institute.
• 4 to 10 years of experience in B2C/Channel sales.

Must Have Competencies

• Data-driven analysis of sales funnels to identify bottlenecks and implement strategic solutions for revenue growth.
• Strategic channel management to align retail partners with corporate goals while ensuring partner profitability.
• Operational excellence in retail management, specifically driving local demand generation and customer experience standards.
• Expertise in B2C sales strategies and the ability to execute aggressive market ramp-up plans in competitive environments.

Good to Have Competencies

• Deep understanding of technology or automobile retail landscapes and evolving mobility trends in the Indian market.
• Advanced negotiation and persuasive communication skills for navigating complex stakeholder relationships and retail partnerships.
• Proficiency in organizational planning and resource prioritization to manage multi-location business operations.
• Ability to build and empower high-performing teams through structured mentorship and performance management systems.

Want to know more?

At Ather, weve built India’s first intelligent scooter, from scratch. Based on the philosophy of clean design and smart technology, we are transforming the urban commute experience. We are expanding in India, and in the coming years, we look forward to scaling up and launching more products globally. Today, our product offerings include the Ather 450X, 450S, 450 Apex, and Rizta. Beyond the product, we are also setting up an extensive charging network and re-imagining end-to-end ownership experience. To know more, check out our Careers site and our Substack.

Be You, With Us

The Ather story doesn't write itself - our people do. We believe everyone is equal, but not the same. Diversity is our strength, and building an inclusive and equitable workplace begins with acknowledging and embracing our differences. We are an equal opportunity employer, and our team reflects a wide range of identities, experiences, and perspectives - all united by a shared passion to shape the Ather journey