Youtube Partnerships and CMS Integration manager

Talent Corner HR Services Pvt Ltd; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

A leading digital media agency is seeking a Senior YouTube Partnerships & CMS Integration Manager in Mumbai. The role requires a well-networked professional with 6–10+ years of experience in digital media, specifically YouTube MCNs and rights management. The ideal candidate will manage partnerships, oversee onboarding to YouTube CMS, and drive revenue growth through strategic relationships. This full-time position offers an opportunity to work closely with cross-functional teams in a dynamic environment.

Qualifications

• 6–10+ years of experience in YouTube MCN, digital media, or rights management.
• Familiarity with copyright law, takedowns, disputes, and claims management.
• Experience onboarding music, film, TV, or regional language catalogues.

Responsibilities

• Identify, pitch, and onboard content partners and catalogues.
• Oversee onboarding of partners into YouTube CMS / Content ID.
• Troubleshoot CMS-related issues and manage technology vendors.

Skills

Strong working knowledge of YouTube CMS

Proven ability to bring existing partners

Strong network across creators and labels

Experience negotiating revenue-sharing deals

Job description

Senior YouTube Partnerships & CMS Integration Manager

Location: Andheri east, Mumbai (On-site)

Role Overview

We are a YouTube MCN looking for a senior, well-networked professional who can build, onboard, and scale partnerships across creators, content owners, vendors, and catalogues. This role is critical to expanding our CMS-linked ecosystem, driving revenue, and strengthening our YouTube operations.

The ideal candidate brings existing industry relationships, deep understanding of YouTube CMS / Content ID, and the ability to onboard partners end-to-end — from deal closure to technical integration.

Key Responsibilities

Partnerships & Business Development

• Identify, pitch, and onboard content partners, labels, studios, aggregators, and catalog owners
• Leverage existing relationships to bring ready catalogues into the MCN
• Build long-term strategic partnerships with creators, vendors, and IP owners

YouTube CMS & Onboarding

• Oversee onboarding of partners and catalogues into YouTube CMS / Content ID
• Ensure accurate metadata, asset structuring, ownership rules, and policies
• Coordinate with internal CMS, rights, and operations teams for smooth integration
• Troubleshoot CMS-related issues (claims, disputes, conflicts, monetization errors)
• Onboard and manage technology vendors, music distributors, rights management partners
• Evaluate vendors for scalability, compliance, and monetization efficiency
• Act as the primary point of contact between partners and internal teams
• Develop onboarding playbooks and scalable processes for partner acquisition
• Track performance of onboarded catalogues (claims, revenue, disputes, growth)
• Identify new revenue opportunities via catalogue expansion, platform features, and formats

Required Experience & Skills

Must-Have

• 6–10+ years experience in YouTube MCN, music label, digital media, or rights management
• Strong working knowledge of YouTube CMS, Content ID, asset types, policies, and monetization
• Proven ability to bring existing partners / catalogues (not just prospect)
• Experience negotiating content licensing and revenue-sharing deals
• Strong network across creators, labels, studios, and digital rights owners

Good-to-Have

• Experience onboarding music, film, TV, or regional language catalogues
• Familiarity with copyright law, takedowns, disputes, and claims management
• Experience working with global or multi-territory catalogues
• Prior experience at a YouTube Partner Manager, MCN, label, or aggregator

Key Success Metrics

• Number and quality of partners & catalogues onboarded
• CMS readiness and accuracy of assets
• Revenue growth from onboarded catalogues
• Reduction in disputes, conflicts, and onboarding timeStrength and retention of partner relationships

Reporting Structure

• Reports to: Head of MCN / Digital Partnerships
• Works closely with: CMS Ops, Rights Management, Finance, Legal, Creator Success

Ideal Candidate Profile

• Senior, credible industry professional with ready relationships
• Comfortable operating at both business and technical CMS levels
• Strong negotiator who understands both creator needs and platform compliance
• Entrepreneurial mindset — able to build pipelines, not just manage them

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising Services and Marketing Services