Partnerships & Sponsorships Associate

ASTIKA SOFTWARE TECHNOLOGIES PRIVATE LIMITED; Gurugram District; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

ASTIKA Software Technologies Private Limited in Gurugram is seeking a Partnerships & Sponsorships Associate to build and close sponsorship revenue across YouTube, podcasts, documentaries and digital news. You will own prospecting, proposals, follow-ups, negotiations and commercial closures.

You will research brands and agencies, engage senior decision-makers, tailor sponsorship packages, manage CRM pipelines and drive renewals and upsells to hit revenue targets in a fast-paced, target-driven

Qualifications

• 4–8 years of sponsorship sales/partnerships experience.
• Minimum 2 years direct paid sponsorship/partnership sales.
• Mandatory YouTube-led or digital media platform experience.
• Track record of generating paid sponsorships and brand integrations.
• MBA – Finance & Marketing is mandatory.
• Ability to achieve revenue targets and closures.

Responsibilities

• Research brands, agencies, startups and potential sponsors.
• Identify decision-makers such as CMOs, Brand Heads, Marketing Heads and Partnership Heads.
• Build sponsorship pipelines across properties.
• Conduct personalized outreach through email, LinkedIn, calls and professional networks.
• Understand sponsor objectives, budgets and decision-making processes.
• Customize proposals and sponsorship packages.
• Own follow-ups, negotiations and funnel movement.
• Close paid partnerships against revenue targets.
• Build YouTube sponsorships including long-form integrations, series sponsorships and branded segments.
• Develop podcast sponsorship opportunities.
• Build documentary and digital news sponsorship opportunities.
• Maintain accurate CRM pipeline information.
• Develop and improve sponsorship sales playbooks.
• Drive renewals, upsells and cross-sells.

Skills

Sponsorship sales

Brand partnerships

Commercial partnerships

YouTube/digital platforms

Revenue target ownership

CRM / pipeline management

Negotiation

Presentation skills

Communication skills

MBA – Finance & Marketing

Education

MBA – Finance & Marketing

Job description

Job Title: Partnerships & Sponsorships Associate

Experience: 4–8 Years

Location: Gurugram

Job Summary

The role is responsible for building sponsorship and commercial partnership revenue across YouTube, podcasts, documentaries, digital news and other content properties. The candidate will own prospecting, proposal development, follow-ups, negotiations and commercial closures.

Key Responsibilities

• Research brands, agencies, startups and potential sponsors.
• Identify relevant decision-makers such as CMOs, Brand Heads, Marketing Heads and Partnership Heads.
• Build sponsorship pipelines across properties.
• Conduct personalized outreach through email, LinkedIn, calls and professional networks.
• Understand sponsor objectives, budgets and decision-making processes.
• Customize proposals and sponsorship packages.
• Own follow-ups, negotiations and funnel movement.
• Close paid partnerships against revenue targets.
• Build YouTube sponsorships including long-form integrations, series sponsorships and branded segments.
• Develop podcast sponsorship opportunities.
• Build documentary and digital news sponsorship opportunities.
• Maintain accurate CRM pipeline information.
• Develop and improve sponsorship sales playbooks.
• Drive renewals, upsells and cross-sells.

Required Skills

• 4–8 years of experience in Sponsorship Sales, Brand Partnerships or Commercial Partnerships.
• Minimum 2 years of direct experience in paid sponsorship/partnership sales.
• Mandatory experience with YouTube-led or digital media platforms.
• Proven experience generating paid sponsorships, branded integrations or advertising partnerships.
• Experience working with brands, agencies, marketing teams, media buyers or senior decision-makers.
• Demonstrated ownership of revenue targets and commercial closures.
• Experience managing opportunities from prospecting through proposal, negotiation and closure.
• Strong B2B sales, prospecting and follow-up skills.
• Strong CRM/pipeline management discipline.
• Excellent negotiation, presentation and communication skills.
• Ability to work in a target-driven and fast-paced environment.
• MBA – Finance & Marketing is mandatory.

Good To Have

• Experience with YouTube sponsorships.
• Podcast sponsorship experience.
• Documentary sponsorship experience.
• Digital news sponsorship experience.
• Startup and impact-business ecosystem exposure.