Youtube Marketing Professional

Raise Fintech Ventures; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Raise Fintech Ventures in Mumbai is seeking a proactive Senior Associate, YouTube Marketing to build and scale our YouTube and Instagram presence from the ground up. You will drive content strategy, SEO and analytics, coordinating with editors and designers to deliver high-quality, discoverable content that grows our audience.

The role requires strong storytelling, scripting, and performance optimization skills, plus hands-on experience leading editors and freelancers and a data-driven approach

Qualifications

• Proven experience building and scaling a YouTube channel and Instagram page, ideally from scratch.
• Familiarity with AI video and content tools to speed workflows and improve quality.
• Deep understanding of YouTube SEO, thumbnails, retention and Instagram Reels mechanics.
• Strong storytelling, scripting and editorial instincts with hooks for performance.
• Hands-on experience managing editors, designers and freelancers.
• Comfort with analytics tools and a data-driven testing approach.
• Strong communication and project management skills, juggling multiple pieces.
• Self-starter with high ownership and minimal hand-holding.

Responsibilities

• Own the YouTube and Instagram strategy, including content pillars and a 3–6 month growth roadmap.
• Build channels from scratch and set up the content engine, cadence and processes.
• Plan and run long-form shows, Shorts and Reels from research to scripting and planning.
• Lead editors, designers and videographers on edits, thumbnails and post-production quality.
• Review cuts, share clear edit notes, and identify highlights and timestamps for clips.
• Drive YouTube SEO and IG discovery through titles, keywords, captions and hashtags.
• Track performance weekly and convert insights into experiments.
• Create supporting carousels and social content, and repurpose across platforms.
• Source and coordinate guests, collaborators and creators.
• Set and report growth goals for subscribers, followers, views and engagement.

Skills

YouTube growth strategy

YouTube SEO

AI video tools

Storytelling & scripting

Editing supervision

Editorial coordination

Analytics & data-driven

Project management

Guest/collaborator coordination

Ownership & proactive mindset

Education

Bachelor’s degree in Marketing/Communications or related field

Tools

YouTube Studio

Instagram Insights

Job description

Job Summary

Raise is built on this core philosophy, we will bring exceptionally great products, awesome user experience and best-in-class customer service to our users.

We started with our first consumer product, Dhan, an investment and trading platform. Today, Dhan ranks #8 amongst stock brokers in India and continues to be one of the fastest-growing platforms in the investment and trading ecosystem.

Dhan was recognised as Fintech Startup of the Year at the Global Fintech Festival, reflecting the innovation, product excellence and customer focus that continue to shape the platform. Backed by a passionate team of builders, believers, designers and problem-solvers, we are building a trusted ecosystem of financial products that empowers millions of users to make smarter financial decisions.

Raise AI is a new business unit carved out to build AI-first products in financial services in India. fuzz is our flagship product, along with a bunch of internal products used daily across the Raise group of companies.

We are looking for a proactive and detail-oriented Senior Associate, YouTube Marketing, to own and scale our YouTube and Instagram presence from the ground up. The role requires strong content instincts, SEO and analytics skills, and the ability to coordinate with editors and designers, so that every piece of content is high quality, discoverable and built to grow our audience.

Key Responsibilities

• Own the YouTube and Instagram strategy, including positioning, content pillars, formats and a 3-6 month growth roadmap
• Build both channels from scratch and set up the content engine, publishing cadence and processes
• Plan and run long-form shows, Shorts and Reels, from guest and topic research to scripting and episode planning
• Lead editors, designers and videographers on edits, thumbnails, hooks and post-production quality
• Review cuts and share clear edit notes, and identify highlights and timestamps for clips
• Drive YouTube SEO and Instagram discovery through titles, thumbnails, keywords, captions, hashtags and retention
• Track performance weekly (CTR, watch time, retention, reach, saves, follower growth) and turn insights into experiments
• Create supporting carousels and social content, and repurpose across YouTube, Instagram
• Source and coordinate guests, collaborators and creators
• Set and report on growth goals for subscribers, followers, views and engagement

Skills

• Proven experience building and scaling a YouTube channel and an Instagram page, ideally from scratch, with growth numbers you can share.
• Familiarity with AI video and content tools to speed up workflows and improve the quality of editing, scripting, thumbnails and repurposing.
• Deep understanding of YouTube SEO, the algorithm, thumbnails, retention and Instagram Reels and carousel mechanics
• Strong storytelling, scripting and editorial instincts, with a sharp eye for hooks and what makes content perform
• Hands-on experience managing editors, designers and freelancers
• Comfort with analytics tools such as YouTube Studio and Instagram Insights, and a data-driven approach to testing
• Strong communication and project management skills, and the ability to juggle multiple content pieces and deadlines
• Self-starter mindset with high ownership and minimal hand-holding