YouTube Content Strategist (Channel Growth) – Bengaluru

Keka Inc.; Bengaluru; On-site; INR 2,500,000 - 4,500,000; Full time

Benefits offered by this job

AI tools access

GrowthSchool programs

HQ collaboration with founder's office

Job summary

GrowthSchool is seeking a data-driven YouTube Content Strategist to own the topic strategy, packaging and channel growth across multiple channels. You will turn content instincts into a repeatable testing system that improves CTR, topic hit rate and overall growth.

You will lead a 5–10 person team of designers, researchers and analysts, collaborating with creators, writers and editors. This role emphasizes experimentation, independent decision-making and high ownership in a fast-paced

Qualifications

• 5+ years of experience in YouTube packaging, channel strategy or related roles.
• Proven experience growing YouTube channels with measurable outcomes.
• Strong understanding of CTR, impressions, views and audience behaviour.
• Hands-on experience with title and thumbnail strategy.
• Experience managing teams of 5–10 people.
• Experience using YouTube Studio, vidIQ, TubeBuddy or similar tools.

Responsibilities

• Own topic selection across YouTube channels based on search demand, audience interests, trends, and data.
• Develop and maintain a 90-day content/topic slate and challenge ideas with data.
• Own the packaging of every video: titles, thumbnails, and briefs; collaborate with designers and content teams.
• Run A/B tests across titles and thumbnails; maintain a testing ledger and derive insights.
• Shape multi-channel strategy: define channel positioning, cadence, and potential new channels.
• Lead and develop a team of 5–10 designers, researchers and analysts; set goals and maintain quality.

Skills

Data-driven strategy

Team leadership

Analytical thinking

Experimentation

Creative judgment

Tools

YouTube Studio

vidIQ

TubeBuddy

Job description

5+ Years

Full-Time

Who We Are?

We're GrowthSchool. And we built Outskill.

GrowthSchool started with one belief: you learn a skill fastest from the person actually doing it. So we partnered with the top 1% of instructors to build high-impact, cohort-based courses in personal and professional growth for learners around the world, and used AI to make that learning personal at a scale a classroom never could.

Then AI changed what "upskilling" even means. Roles started getting rewritten faster than curriculums could keep up, and the real divide stopped being skilled versus unskilled. It became AI-ready versus not.

So, we built Outskill, our AI education arm, to close that gap — practical, implementation-first AI training for professionals, teams and enterprises. Today Outskill is one of the largest AI education companies in the world: 20M+ learners across 160+ countries, and programs running everywhere from individual upskilling to enterprise AI transformation.

Our mission: Make 100 million people AI-ready by 2028.

What that actually feels like day to day: we're 300+ people, backed by Sequoia, moving at a speed that surprises most people who join us. Products ship in weeks, not quarters. There's no thick layer of process between an idea and it going live. You'll own things visibly bigger than your title. Some experiments will fail publicly, and we'll talk about them openly on Monday.

If you need a finished playbook before you start, this will be uncomfortable. If you'd rather write the playbook, you'll like it here.

Why This Role Exists

We've grown Vaibhav Sisinty's YouTube channel from 60K to 840K+ subscribers in about a year, and we're now building multiple channels.

The next stage of growth depends heavily on what happens before a video is even made — which topic we choose, how we package it, what title we give it, and what thumbnail appears in the feed.

We're looking for a YouTube Content Strategist to own this entire layer of channel growth. You'll turn content instincts into a data-driven, repeatable testing system that improves CTR, topic hit rate and overall channel growth.

What You'll Do

Content & Topic Strategy

Own topic selection across our YouTube channels based on:

• Search demand and audience interests.
• Competitor outliers and emerging trends.
• Historical channel performance and data.
• Trend timing and content opportunities.

Build and maintain a 90-day content/topic slate.

Challenge ideas with data and evidence, including ideas from senior stakeholders.

YouTube Packaging & CTR

Own the packaging of every video that goes live:

• Develop and evaluate title and thumbnail concepts.
• Work closely with thumbnail designers and content teams.
• Own click-through rate (CTR) and understand its relationship with impressions and views.
• Develop clear thumbnail briefs and ensure thumbnails communicate the right promise at a glance.
• Identify patterns behind high-performing and underperforming videos.

A/B Testing & Analytics

Build a rigorous experimentation system around YouTube packaging:

• Run A/B tests across titles and thumbnails.
• Maintain a clear testing ledger documenting what worked and why.
• Use YouTube Studio, spreadsheets and relevant tools to identify insights.
• Turn data into actionable hypotheses and content decisions.

Continuously validate or challenge existing content and packaging assumptions.

Stay deeply connected to what's happening across YouTube:

• Track successful content and packaging patterns across relevant channels.
• Identify emerging formats, topics and content trends.
• Analyse breakout videos and understand why they worked.
• Build a regular competitive intelligence and outlier-tracking process.

Lead and develop a team of 5–10 designers, researchers and analysts.

Set clear goals, standards and ways of working.

Hire, coach and develop team members.

Review output and maintain a high quality bar.

Build a culture of experimentation, ownership and data-driven decision-making.

Multi-Channel Strategy

Help shape the growth strategy across multiple YouTube channels:

• Define channel positioning and content direction.
• Recommend upload cadence and format mix.
• Identify opportunities to launch new channels.
• Build scalable systems that can work across channels.

What We're Looking For

We're looking for a data-driven YouTube strategist and player-coach who understands that channel growth isn't just about making good content — it's about making the right content and packaging it in a way that earns the click.

You should be someone who combines creative judgment, analytical thinking, experimentation and team leadership.

Must-Have

• 5+ years of experience in YouTube packaging, channel strategy, content strategy or a closely related role.
• Proven experience working directly on YouTube channel growth with measurable outcomes.
• Strong understanding of YouTube CTR, impressions, views and audience behaviour.
• Hands-on experience with title and thumbnail strategy.
• Experience running A/B tests and using data to make content decisions.
• 2+ years of experience managing teams of 5–10 people, including designers, researchers or analysts.
• Experience hiring, coaching and developing content/creative teams.
• Strong analytical skills with hands-on experience using YouTube Studio, vidIQ, TubeBuddy and spreadsheets or similar tools.
• Strong visual judgment and the ability to clearly brief and evaluate thumbnails.
• Ability to work closely with creators, writers, editors and senior stakeholders.
• Strong ownership and ability to operate independently in a fast-paced environment.

Good-to-Have

• Experience working on a YouTube channel with 1M+ subscribers.
• Experience managing packaging/content strategy across multiple channels or niches.
• Experience with AI, technology, business or professional education content.
• Experience working with a global, English-first audience.
• Experience building AI-assisted workflows for thumbnail creation, iteration, research or content ideation.
• Experience working with creator-led businesses, YouTube agencies or high-growth content teams.

What We Offer

• Opportunity to directly influence the growth of one of India's fastest-growing creator-led YouTube businesses.
• Direct access to work closely with Vaibhav Sisinty and the founder's office team.
• High ownership over content strategy, packaging and channel growth.
• Opportunity to build and lead a 5–10 member content strategy/packaging team.
• Access to India's best AI minds, premium AI courses and cutting-edge AI tools and workflows.
• Free access to GrowthSchool and Outskill programs, including AI Mastermind and fellowships.
• Opportunity to work alongside the founding team at GrowthSchool HQ.
• Fast career growth in a high-ownership, low-bureaucracy environment.
• Competitive compensation based on experience and assignment performance.