Youtube Manager

Puretech Digital - A Genesis Company; Mumbai; Hybrid; INR 600,000 - 1,200,000; Full time

Job summary

Puretech Digital - A Genesis Company is looking for a YouTube Growth & Channel Manager in Mumbai. The role involves managing YouTube channels from uploads to optimization, analyzing performance, and improving discoverability. Candidates should have 2–5 years of experience in YouTube channel management, familiarity with YouTube SEO best practices, and strong analytical skills. This position allows for hybrid work arrangements and requires strong communication and project management skills.

Qualifications

• 2-5 years of experience managing or optimizing YouTube channels.
• Strong understanding of YouTube recommendations and audience growth principles.
• Familiarity with YouTube Analytics and Studio.

Responsibilities

• Optimize video titles, descriptions, and metadata for search visibility.
• Manage day-to-day YouTube publishing operations.
• Track channel KPIs and analyze video performance trends.

Skills

YouTube SEO

Channel Management

Analytics

Content Strategy

Communication

Tools

YouTube Studio

Google Trends

Excel/Google Sheets

PowerPoint

TubeBuddy / vidIQ

Job description

Job Description: YouTube Growth & Channel Manager

Experience: 2–5 Years Location: [Mumbai / Hybrid]

Department: Digital Marketing / Content / Growth

About the Role

We are looking for a YouTube Growth & Channel Manager who understands both content strategy and platform growth mechanics. The role involves managing YouTube channels end-to-end, including uploads, optimization and metadata management to audience growth, discoverability, retention tracking, and operational excellence.

The ideal candidate should be comfortable working across SEO, analytics, content publishing, client coordination, and YouTube best practices. Experience with large content libraries, and performance reporting is preferred.

Key Responsibilities

YouTube SEO & Discoverability

• Optimize video titles, descriptions, tags, chapters, playlists, and metadata for search visibility and recommendations
• Conduct keyword and topic research using YouTube Search, Google Trends, competitor analysis, and SEO tools
• Identify underserved search opportunities and recommend content improvements
• Implement AEO/GEO-oriented optimization practices for video discoverability across search ecosystems
• Maintain metadata consistency and publishing standards across channels

Channel Management

• Manage day-to-day YouTube publishing operations
• Schedule uploads, manage thumbnails, playlists, end screens, cards, captions, and community posts
• Ensure videos are properly categorized and aligned with channel strategy
• Monitor channel hygiene, copyright issues, policy compliance, and content quality standards

Performance & Analytics

• Track channel KPIs
• Analyze video performance trends and provide actionable recommendations
• Prepare weekly/monthly performance dashboards and reports
• Monitor competitor channels and benchmark performance trends

Content Strategy Support

• Work closely with content, creative, and brand teams to improve video performance
• Suggest title variations, thumbnail directions, content hooks, and audience retention improvements
• Assist in developing content calendars aligned with audience demand and search behavior
• Assist in developing YT thumbnails based on brand guidelines
• Support topic shortlisting for product and informational videos across funnels and evergreen content strategies

Operational Excellence

• Maintain publishing trackers, optimization checklists, and workflow documentation
• Coordinate with editors, designers, agencies, and internal stakeholders
• Ensure timely execution of uploads and optimization tasks at scale
• Support experimentation across thumbnails, titles, formats, and posting schedules

Required Skills & Qualifications

• 2–5 years of experience managing or optimizing YouTube channels
• An understanding of YouTube SEO, recommendations, and audience growth principles
• Familiarity with YouTube Analytics and Studio
• Experience with keyword research and competitor analysis tools
• Strong understanding of metadata optimization and content structuring
• Proficiency in Excel/Google Sheets and PowerPoint for reporting and tracking
• Strong communication and stakeholder management skills
• Ability to manage multiple videos/projects simultaneously

Good to Have

• Experience handling channels for BFSI, or consumer sectors
• Familiarity with AI tools for optimization workflows and content support
• Understanding of audience retention strategies and thumbnail testing
• Experience with YouTube Shorts optimization
• Basic understanding of Google Search/Video SEO ecosystems

Success Metrics

• Growth in organic video discoverability
• Improvements in CTR and audience retention
• Subscriber and watch-time growth
• Metadata accuracy and publishing efficiency
• Increase in non-paid video views and engagement

Tools Commonly Used

• YouTube Studio
• Google Trends
• TubeBuddy / vidIQ
• Google Sheets / Excel
• PowerPoint
• Canva / Photoshop / Illustrator (basic coordination level)
• Analytics & reporting dashboards
• AI-assisted research and optimization tools