Youtube Manager

Appsierra Group; Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Drishti Group is searching for a creative and results-driven YouTube Manager to manage and grow YouTube channels. The role involves planning, overseeing operations, and optimizing content for audience engagement and channel performance.

The ideal candidate should have strong knowledge of YouTube SEO, analytics, and content strategy. A background in digital marketing is preferred. The position demands a passion for creating engaging content and growing online audiences.

Qualifications

• Strong understanding of YouTube Studio and Analytics.
• Knowledge of YouTube SEO and algorithm.
• Experience with thumbnail strategy and A/B testing.
• Excellent communication and content planning skills.

Responsibilities

• Manage and oversee daily operations of YouTube channels.
• Create content calendars and publishing schedules.
• Develop and execute YouTube growth strategies.
• Monitor channel analytics and prepare performance reports.

Skills

YouTube SEO

Content strategy

Audience engagement

Analytics

Channel optimization

Communication skills

A/B testing

Social media understanding

Tools

YouTube Studio

Google Analytics

TubeBuddy / VidIQ

Canva / Photoshop

Job description

Job Purpose

We are looking for a creative and results-driven YouTube Manager in managing and growing YouTube channels. The ideal candidate should have strong knowledge of YouTube SEO, content strategy, audience engagement, analytics, and channel optimization. The candidate will be responsible for planning, managing, and scaling YouTube content while increasing views, subscribers, watch time, and overall channel performance.

Primary Job Responsibilities

Channel Operations & Content Planning

• Manage and oversee daily operations of YouTube channels.
• Create content calendars and publishing schedules.
• Coordinate with video editors, designers, and content creators/educators.

YouTube SEO & Optimization

• Optimize videos for YouTube SEO including:

1. Titles Descriptions
2. Tags
3. Keywords
4. Thumbnails

• Develop and execute YouTube growth strategies.

Analytics, Growth & Engagement

• Monitor channel analytics and prepare performance reports.
• Improve audience retention and engagement metrics.
• Handle community engagement including comments and audience interaction
• Implement strategies to increase:

1. Subscribers
2. Watch hours
3. CTR (Click Through Rate)
4. Viewer retention

Research, Compliance & Trends

• Research trending topics and competitor strategies.
• Manage YouTube monetization and copyright compliance.
• Stay updated with latest YouTube algorithm changes and trends.

Specific Knowledge & Vacancy

YouTube Manager (01) for YouTube channel management and growth.

Required Skills

• Strong understanding of YouTube Studio and Analytics.
• Knowledge of YouTube SEO and algorithm.
• Experience with thumbnail strategy and A/B testing.
• Basic understanding of video editing workflows.
• Excellent communication and content planning skills.
• Ability to analyze performance data and generate insights.
• Knowledge of audience growth strategies.
• Social media and digital marketing understanding.

Preferred Tools & Platforms

• YouTube Studio
• Google Analytics
• TubeBuddy / VidIQ
• Canva / Photoshop