YouTube Growth & Category Manager

Vedantu; Bengaluru; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Vedantu in Bengaluru is seeking a YouTube Growth & Category Manager to own and scale Vedantu’s YouTube business end-to-end—driving growth, conversions, and revenue, including a content-to-revenue engine. You will work at the intersection of content, product, and growth, translating audience insights into scalable strategies and strong conversion funnels.

You will collaborate across teams to optimize CTR, retention, watch time, and monetization, leading experiments and partnerships to grow the

Qualifications

• 4–8 years of experience in YouTube growth, content-led growth, or digital business roles.
• Proven track record of scaling YouTube channels and driving measurable outcomes (growth/revenue).
• Strong understanding of YouTube algorithms (CTR, retention, watch time).

Responsibilities

• Build and optimize content-to-conversion funnels to drive paid user growth
• Drive revenue outcomes and improve ROI on content investments
• Define and execute content strategy based on audience insights and trends
• Optimize core metrics: CTR, retention, watch time, engagement, conversions
• Lead experimentation (A/B testing thumbnails, hooks, formats, cadence)
• Partner with educators/creators to improve content quality and conversion effectiveness
• Build and scale distribution ecosystems (community, partnerships, external platforms)
• Leverage analytics to identify growth levers and monetization opportunities
• Collaborate with product, marketing, and business teams for go-to-market alignment
• Present business performance, revenue impact, and growth strategy to leadership

Skills

YouTube growth

Content-led growth

Digital business

Audience insights

A/B testing

Monetization strategies

Cross-functional

Job description

We are looking for a YouTube Growth & Category Manager to own and scale Vedantu’s YouTube business end-to-end — driving growth, conversions, and revenue (P&L).

This is not a pure content role. You will operate as a business owner, building a content-to-revenue engine and delivering measurable ROI.

You will work at the intersection of content, product, and growth, translating audience insights into scalable strategies and strong conversion funnels

• Build and optimize content-to-conversion funnels to drive paid user growth
• Drive revenue outcomes and improve ROI on content investments
• Define and execute content strategy based on audience insights and trends
• Optimize core metrics: CTR, retention, watch time, engagement, conversions
• Lead experimentation (A/B testing thumbnails, hooks, formats, cadence)
• Partner with educators/creators to improve content quality and conversion effectiveness
• Build and scale distribution ecosystems (community, partnerships, external platforms)
• Leverage analytics to identify growth levers and monetization opportunities
• Collaborate with product, marketing, and business teams for go-to-market alignment
• Present business performance, revenue impact, and growth strategy to leadership

Qualifications & Skills:

• 4–8 years of experience in YouTube growth, content-led growth, or digital business roles
• Proven track record of scaling YouTube channels & driving measurable outcomes (growth/revenue)
• Strong understanding of YouTube algorithms (CTR, retention, watch time)
• Experience building or optimizing conversion funnels and monetization strategies
• Demonstrated ability to own business metrics (growth, revenue, ROI)
• Strong analytical mindset with experience in data-driven decision making
• Experience managing creators, content teams, or cross-functional stakeholders
• Excellent communication and execution skills