YouTube Content Strategist (Channel Growth) – Bengaluru

Growthschool; Bengaluru; In loco; INR 900.000 - 1.300.000; Tempo pieno

Vantaggi offerti da questo lavoro

Free GrowthSchool access

Outskill programs

AI tools & workflows

Descrizione del lavoro

GrowthSchool is seeking a YouTube Content Strategist to own channel growth pre-video, guiding topic selection, packaging, and testing strategy. You will build a data-driven, repeatable system to improve CTR, hit rate, and overall growth across channels.

You will lead a 5–10 person team of designers, researchers and analysts, collaborating with creators and senior stakeholders in a fast-paced environment. Bengaluru On-site.

Competenze

• 5+ years of experience in YouTube packaging, channel strategy, or related roles.
• Proven YouTube channel growth with measurable outcomes.
• Strong understanding of CTR, impressions, views, and audience behavior.
• Hands-on experience with title and thumbnail strategy.
• Experience running A/B tests and data-driven content decisions.
• 2+ years of experience managing teams of 5–10 people, including designers, researchers or analysts.

Mansioni

• Content & Topic Strategy: Research demand, audience interests, trends, and build a 90-day slate.
• YouTube Packaging & CTR: develop titles and thumbnail concepts and own CTR metrics.
• A/B Testing & Analytics: run tests, maintain testing ledger, derive insights.
• Competitive Intelligence: track trends and patterns across channels.
• Team Leadership: lead and develop a 5–10 person content team, set goals.
• Multi-Channel Strategy: help shape growth across multiple YouTube channels.

Conoscenze

5+ years

YouTube growth

CTR & impressions

Title/Thumbnail strategy

A/B testing

Team leadership

Strumenti

YouTube Studio

vidIQ

TubeBuddy

Descrizione del lavoro

YouTube Content Strategist (Channel Growth) Bengaluru

Who We Are?

We're GrowthSchool. And we built Outskill.

GrowthSchool started with one belief: you learn a skill fastest from the person actually doing it. So we partnered with the top 1% of instructors to build high-impact, cohort-based courses in personal and professional growth for learners around the world, and used AI to make that learning personal at a scale a classroom never could.

Then AI changed what upskilling even means. Roles started getting rewritten faster than curriculums could keep up, and the real divide stopped being skilled versus unskilled. It became AI-ready versus not.

So, we built Outskill, our AI education arm, to close that gap practical, implementation-first AI training for professionals, teams and enterprises. Today Outskill is one of the largest AI education companies in the world: 20M+ learners across 160+ countries, and programs running everywhere from individual upskilling to enterprise AI transformation.

Our mission: Make 100 million people AI-ready by 2028.

What that actually feels like day to day:

we're 300+ people, backed by Sequoia, moving at a speed that surprises most people who join us. Products ship in weeks, not quarters. There's no thick layer of process between an idea and it going live. You'll own things visibly bigger than your title. Some experiments will fail publicly, and we'll talk about them openly on Monday.

If you need a finished playbook before you start, this will be uncomfortable. If you'd rather write the playbook, you'll like it here.

Why This Role Exists

We've grown Vaibhav Sisinty's YouTube channel from 60K to 840K+ subscribers in about a year, and we're now building multiple channels.

The next stage of growth depends heavily on what happens before a video is even made which topic we choose, how we package it, what title we give it, and what thumbnail appears in the feed.

We're looking for a YouTube Content Strategist to own this entire layer of channel growth. You'll turn content instincts into a data-driven, repeatable testing system that improves CTR, topic hit rate and overall channel growth.

What You'll Do

Content & Topic Strategy

• Search demand and audience interests.
• Competitor outliers and emerging trends.
• Historical channel performance and data.
• Trend timing and content opportunities.

Build and maintain a 90-day content/topic slate.

Challenge ideas with data and evidence, including ideas from senior stakeholders.

YouTube Packaging & CTR

• Develop and evaluate title and thumbnail concepts.
• Work closely with thumbnail designers and content teams.
• Own click-through rate (CTR) and understand its relationship with impressions and views.
• Develop clear thumbnail briefs and ensure thumbnails communicate the right promise at a glance.
• Identify patterns behind high-performing and underperforming videos.

A/B Testing & Analytics

• Build a rigorous experimentation system around YouTube packaging:
• Run A/B tests across titles and thumbnails.
• Maintain a clear testing ledger documenting what worked and why.
• Use YouTube Studio, spreadsheets and relevant tools to identify insights.
• Turn data into actionable hypotheses and content decisions.
• Continuously validate or challenge existing content and packaging assumptions.

Competitive Intelligence

• Stay deeply connected to what's happening across YouTube:
• Track successful content and packaging patterns across relevant channels.
• Identify emerging formats, topics and content trends.
• Analyse breakout videos and understand why they worked.
• Build a regular competitive intelligence and outlier-tracking process.

Team Leadership

• Lead and develop a team of 510 designers, researchers and analysts.
• Set clear goals, standards and ways of working.
• Hire, coach and develop team members.
• Review output and maintain a high quality bar.
• Build a culture of experimentation, ownership and data-driven decision-making.

Multi-Channel Strategy

• Help shape the growth strategy across multiple YouTube channels:
• Define channel positioning and content direction.
• Recommend upload cadence and format mix.
• Identify opportunities to launch new channels.
• Build scalable systems that can work across channels.

What We're Looking For

We're looking for a data-driven YouTube strategist and player-coach who understands that channel growth isn't just about making good content it's about making the right content and packaging it in a way that earns the click.

You should be someone who combines creative judgment, analytical thinking, experimentation and team leadership.

Must-Have

• 5+ years of experience in YouTube packaging, channel strategy, content strategy or a closely related role.
• Proven experience working directly on YouTube channel growth with measurable outcomes.
• Strong understanding of YouTube CTR, impressions, views and audience behaviour.
• Hands-on experience with title and thumbnail strategy.
• Experience running A/B tests and using data to make content decisions.
• 2+ years of experience managing teams of 510 people, including designers, researchers or analysts.
• Experience hiring, coaching and developing content/creative teams.
• Strong analytical skills with hands-on experience using YouTube Studio, vidIQ, TubeBuddy and spreadsheets or similar tools.
• Strong visual judgment and the ability to clearly brief and evaluate thumbnails.
• Ability to work closely with creators, writers, editors and senior stakeholders.
• Strong ownership and ability to operate independently in a fast-paced environment.

Good-to-Have

• Experience working on a YouTube channel with 1M+ subscribers.
• Experience managing packaging/content strategy across multiple channels or niches.
• Experience with AI, technology, business or professional education content.
• Experience working with a global, English-first audience.
• Experience building AI-assisted workflows for thumbnail creation, iteration, research or content ideation.
• Experience working with creator-led businesses, YouTube agencies or high-growth content teams.

What We Offer

Opportunity to directly influence the growth of one of India's fastest-growing creator-led YouTube businesses.

Direct access to work closely with Vaibhav Sisinty and the founder's office team.

High ownership over content strategy, packaging and channel growth.

Opportunity to build and lead a 510 member content strategy/packaging team.

Access to India's best AI minds, premium AI courses and cutting-edge AI tools and workflows.

Free access to GrowthSchool and Outskill programs, including AI Mastermind and fellowships.

Opportunity to work alongside the founding team at GrowthSchool HQ.

Fast career growth in a high-ownership, low-bureaucracy environment.

Competitive compensation based on experience and assignment performance.

Work Location

• Bengaluru On-site, 6 days a week.