Youtube Channel Manager

Biplob World; Mumbai; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

Biplob World is seeking a Mid-Level YouTube Growth Manager to launch and scale a newly developed animated kids' IP. You will own channel strategy, optimization, and performance analytics to turn creative assets into a highly viewed digital brand.

We require 3–5 years of dedicated YouTube growth experience, with a proven track record in Made-for-Kids channels, and expertise in YouTube Analytics, VidIQ, and TubeBuddy. Mumbai-based, on-site role.

Qualifications

• 3–5 years of dedicated YouTube growth experience.
• 12+ years managing channels categorized as "Made for Kids".
• Portfolio or case studies showing growth to 100k+ subscribers or millions of organic views.
• Proficiency in YouTube Analytics, VidIQ, TubeBuddy, and keyword tools.
• Strong understanding of YouTube Kids app ecosystem and its algorithmic traffic sources.

Responsibilities

• SEO & metadata optimization for kids' content and parental co-viewing patterns.
• Conceptualize high-CTR thumbnails and collaborate with design on branding for kids.
• Navigate COPPA, GDPR-K, and YouTube Kids guidelines to maximize organic reach.
• Monitor top kids channels for trends, formats, and gaps.
• Run A/B tests on thumbnails, titles, and playlists to improve CTR and AVP.
• Translate YouTube Analytics into actionable insights for production teams.

Skills

YouTube growth

Analytics proficiency

Keyword research

Portfolio/case studies

Strategic thinking

Tools

YouTube Analytics

VidIQ

TubeBuddy

Keyword research tools

Job description

Mid-Level YouTube Growth Manager (Kids' Animation & IP)

Key Candidate Profiling

• Ideal Background: Look for candidates who have worked on established digital kids' brands, animation studios, or MCNs (Multi-Channel Networks) handling children's content.
• The "Must-Have" Screen: They must demonstrate a proven track record of growing a YouTube channel from scratch or a low baseline to sustainable monthly views, specifically within the COPPA (Children's Online Privacy Protection Act) framework.
• The Traps to Avoid: Avoid generalists who only know standard YouTube SEO. The YouTube Kids ecosystem is entirely differentlikes, comments, and community tabs are disabled, meaning standard engagement growth hacks do not work.

Job Description Template

Role: YouTube Growth Manager / Channel Strategist (Mid-Level)
Focus: Kids' Entertainment & Animated IP

Job Overview

We are seeking an data-driven, creative YouTube Growth Manager to launch and scale our newly developed animated kids' IP. Your primary mandate is to take our pre-finished animations, characters, and storylines and strategically position them to dominate the YouTube and YouTube Kids algorithms. You will own the channel strategy, optimization, metadata, and performance analytics to turn our creative assets into a highly viewed digital brand.

Core Responsibilities

• SEO & Metadata Optimization: Conduct rigorous keyword research tailored to kids' search behaviors and parental co-viewing patterns. Write highly optimized, compelling titles, descriptions, and tag structures.
• Visual Strategy Execution: Conceptualize high-CTR, vibrant, and policy-compliant thumbnail concepts. Collaborate directly with our design team to ensure visual branding is click-worthy for young audiences.
• Algorithm & Compliance Navigation: Stay ahead of the strict COPPA, GDPR-K, and YouTube Kids guidelines. Ensure all content distribution strategy fully adheres to platform rules while maximizing organic reach.
• Competitor & Trend Analysis: Monitor top-tier kids' animation channels (e.g., Cocomelon, Pinkfong, Bluey clones) to extract formatting trends, audio trends, runtime preferences, and content gaps.
• A/B Testing & Iteration: Continuously run split tests on thumbnails, titles, and video sequencing (playlists, end screens) to improve CTR and Average View Duration (AVD).
• Analytics & Reporting: Convert complex YouTube Analytics data into actionable creative insights for the production team (e.g., pointing out exactly where retention drops so the animators can adjust pacing).

Required Qualifications & Skills

• Experience: 3-5 years of dedicated YouTube growth experience, with at least 12 years specifically managing channels categorized as "Made for Kids."
• Proven Track Record: Portfolio or case studies showing clear channel growth (e.g., growing a channel to 100k+ subscribers or driving millions of organic views).
• Tools Mastered: Expert proficiency in YouTube Analytics, VidIQ / TubeBuddy, and keyword research tools.
• Strategic Mindset: Deep understanding of how standard YouTube differs from the YouTube Kids app ecosystem and its algorithmic traffic sources (Suggested Videos vs. Search).

Note:

This position is open only to Mumbai-based candidates. Profiles from candidates residing outside Mumbai will not be considered.