WEB ANALYTICS DEVELOPER – B2B DIGITAL ANALYTICS

Vrinda International; India; Remote; INR 8,507,000 - 11,342,000; Full time

Job summary

Vrinda International is seeking a hands-on Web Analytics Developer to manage end-to-end digital measurement for B2B platforms, covering analytics, tagging, server-side tracking, data integration, and reporting. Remote role with collaboration across Marketing, Product, Sales, IT and Data teams to build tracking for leads, conversions, campaigns and customer journeys.

The ideal candidate will implement data governance, privacy compliance (OneTrust), and data quality processes while leveraging

Qualifications

• Must-have: BigQuery and SQL proficiency for data extraction and analysis.
• Strong experience with data layer, event/conversion tracking implementations.
• Experience with consent management and OneTrust for privacy compliance.
• Expertise in first-party data strategies and identity resolution.
• Ability to integrate CRM/analytics data across platforms.

Responsibilities

• Build tracking for leads, conversions, campaigns and customer journeys.
• Define data-layer specifications and tracking standards.
• Establish analytics governance and data-quality processes.
• Collaborate with Marketing, Product, Sales, IT and Data teams.

Skills

BigQuery

SQL

Data Layer

Event/Conversion Tracking

Consent Management

OneTrust

First-Party Data

Identity Resolution

CRM/Analytics Data Integration

Job description

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Job Description

Location: Remote

Experience: 5+ Years

Shift: 1:30 PM – 10:30 PM IST

Employment Type: Contract

ROLE OVERVIEW

We are looking for a hands-on Web Analytics Developer to manage and enhance end-to-end digital measurement for B2B platforms, covering analytics, tagging, server-side tracking, data integration, and reporting.

MUST-HAVE SKILLS

BigQuery & SQL

Data Layer & Event/Conversion Tracking

Consent Management & OneTrust

First-Party Data & Identity Resolution

CRM/Analytics Data Integration

KEY RESPONSIBILITIES

• Build tracking for leads, conversions, campaigns & customer journeys

• Define data-layer specifications and tracking standards

• Establish analytics governance and data-quality processes

• Collaborate with Marketing, Product, Sales, IT & Data teams

GOOD TO HAVE

Salesforce Data Cloud, CDP, Salesforce/CRM integrations, B2B lead-generation analytics, digital marketing analytics, GCP/Azure and relevant Google Analytics certifications.