Job Description Sales Manager – Current Account
Position: Sales Manager – Current Account
Department: Business Banking / Branch Banking
Industry: Banking & Financial Services
Location: [Location]
Reporting To: Branch Manager / Cluster Manager
Employment Type: Full-Time
Job Summary
We are looking for an energetic and target-oriented Sales Manager – Current Account to drive acquisition of new business customers and grow the Current Account portfolio.
The candidate will be responsible for identifying prospective business customers, generating leads, conducting customer meetings, acquiring Current Accounts, and building long-term relationships with business owners, traders, professionals, SMEs and other eligible entities.
The role also involves cross-selling relevant banking products such as POS, QR, payment and collection solutions, business loans, insurance, trade/forex and other business banking products, depending on customer requirements. IDFC FIRST Bank offers multiple Current Account variants and business solutions designed around transaction volumes, cash management and business needs.
Key Responsibilities
1. Current Account Acquisition
- Generate new leads through market visits, references, tele-calling, networking and existing customer relationships.
- Identify and approach business owners, retailers, traders, manufacturers, professionals, startups, SMEs and other potential customers.
- Acquire new Current Account relationships in line with assigned targets.
- Understand the customer's business, transaction profile, cash flows and banking requirements.
- Recommend the appropriate Current Account variant based on the customer's business needs.
2. Sales & Business Development
- Achieve monthly and quarterly targets for Current Account acquisition.
- Build and maintain a healthy sales pipeline.
- Conduct regular field visits and customer meetings.
- Develop relationships with local business communities and market associations.
- Generate leads through referrals and existing customer networks.
- Track prospects from lead generation through account opening and activation.
3. Cross-Selling
Identify opportunities to cross-sell relevant banking products, including:
- Business loans / working capital solutions
- POS and QR payment solutions
- Payment Gateway
- Cash management and collection solutions
- Trade finance and Forex services
- Insurance
- Fixed deposits / investment products
- Corporate salary accounts
- Digital banking and payment solutions
4. Customer Relationship Management
- Develop strong relationships with business customers.
- Understand customer requirements and provide appropriate banking solutions.
- Coordinate with internal teams for account opening, KYC, documentation and service requests.
- Ensure smooth onboarding and activation of acquired accounts.
- Resolve customer issues and maintain high customer satisfaction.
- Increase customer engagement and wallet share.
5. Market & Competitor Analysis
- Identify new business opportunities within the assigned territory.
- Monitor competitor offerings and pricing.
- Maintain knowledge of Current Account products, charges, features and eligibility.
- Identify high-potential markets, business clusters and customer segments.
6. Compliance & Documentation
- Ensure all account-opening activities comply with KYC, AML and bank policies.
- Ensure accurate collection and submission of customer documents.
- Maintain proper sales records and CRM updates.
- Follow all regulatory and internal compliance requirements.
Key Performance Indicators (KPIs)
- Number of New Current Accounts acquired
- Current Account activation rate
- Monthly Average Balance (MAB/AMB)
- CASA / deposit growth
- Total business generated
- Revenue / fee income
- Cross-sell ratio
- POS/QR/payment solution acquisition
- Lead-to-conversion ratio
- Customer retention
- Sales productivity and field activity
Candidate Profile
Education:
- Graduate degree in any discipline.
- MBA/PGDM in Sales/Marketing/Finance will be an advantage.
Experience:
- 2–5 years of experience in banking, financial services, business banking or B2B sales preferred.
- Candidates with experience in Current Account, CASA, SME banking or merchant acquisition will be preferred.
- Experience in field sales and direct customer acquisition is desirable.
Required Skills
- Strong sales and negotiation skills
- Excellent communication and interpersonal skills
- Ability to generate leads independently
- Strong relationship-building skills
- Good understanding of business banking products
- Customer-centric approach
- Target-oriented mindset
- Good knowledge of the local business market
- Ability to work in a field-sales environment
- Basic knowledge of MS Office and CRM systems
Ideal Candidate
The ideal candidate should be a high-energy sales professional who enjoys meeting business owners and developing new relationships. The person should be comfortable with field sales, lead generation and monthly targets and should have the ability to convert prospects into long‑term banking relationships.
Primary Objective
Acquire quality Current Account relationships, increase business deposits and transaction banking relationships, and generate sustainable revenue through cross‑selling of business banking products.