WE ARE HIRING | SALES MANAGER | 2-WHEELER EV INDUSTRY
Location: Lamba Group, Delhi
Position: Sales Manager / EV / 2-Wheeler Showroom Sales
About the Role:
We are looking for an experienced, mature, and result-oriented Sales Manager to lead our 2-wheeler EV showroom sales operations.
The ideal candidate should have strong, proven experience in 2-wheeler showroom/dealership sales, preferably with relevant exposure to Electric Vehicles (EVs), along with a demonstrated ability to lead sales teams, achieve business targets, drive lead conversion, and deliver an excellent customer experience.
This role requires a hands-on sales leader with strong commercial understanding, team-management capability, and a sound understanding of the 2-wheeler retail and EV sales environment.
Key Responsibilities:
- Lead and manage the 2-wheeler EV showroom sales team to achieve monthly, quarterly, and annual sales targets.
- Develop and implement effective EV showroom sales strategies to drive vehicle sales, revenue, and overall business growth.
- Monitor individual and team performance against assigned sales targets, KPIs, productivity, and conversion parameters.
- Manage the complete sales funnel, including enquiries, leads, follow-ups, product demonstrations, test rides, bookings, invoicing, and vehicle deliveries.
- Drive lead conversion, enquiry-to-test-ride, test-ride-to-booking, and booking-to-retail ratios.
- Ensure effective utilisation and timely follow-up of walk-in, digital, referral, online, corporate, and other sales leads.
- Coach, mentor, and motivate Sales Consultants to improve productivity, customer handling, and sales performance.
- Guide the sales team on EV product presentations, feature explanations, battery and range information, charging solutions, test-ride experiences, negotiations, and deal closure.
- Personally handle key customers, premium enquiries, and critical negotiations to support successful closures.
- Conduct regular reviews of daily, weekly, and monthly sales performance, and implement corrective actions as needed.
- Ensure strong focus on retail sales, stock movement, and model-wise sales targets.
- Monitor vehicle inventory, ageing stock, model-wise performance, and product movement in coordination with the relevant teams.
- Ensure proper follow-up of pending bookings, finance cases, documentation, insurance, accessories, and delivery commitments.
- Coordinate with Finance, Insurance, CRM, Accessories, Service, Delivery, and other departments to ensure a smooth end-to-end customer experience.
- Ensure the sales team is able to effectively communicate EV benefits, product features, battery technology, charging requirements, running-cost benefits, warranty, and ownership-related information to customers.
- Ensure adherence to OEM/dealership sales processes, CRM processes, customer-handling standards, and company policies.
- Maintain high standards of customer satisfaction throughout the sales journey and actively drive customer retention and referral business.
- Track lost enquiries, cancelled bookings, and non-converted leads, identify reasons, and implement strategies to improve conversion.
- Analyse local EV market trends, competitor activity, customer preferences, and emerging business opportunities to strengthen showroom sales.
- Plan and execute retail campaigns, EV awareness activities, customer engagement initiatives, exchange activities, test-ride events, and local sales activations in coordination with management.
- Support the team in generating repeat, referral, corporate, institutional, and fleet business.
- Prepare and present daily, weekly, and monthly sales MIS and performance reports to senior management.
- Identify training and development needs of the sales team and conduct regular product, EV awareness, customer-handling, and sales-skill sessions.
- Assist in manpower planning, recruitment, and onboarding of Sales Consultants as per business requirements.
- Build a performance-driven, customer-focused, and EV-oriented showroom sales culture within the team.
- Ensure professional showroom presentation and maintain high standards of customer engagement, product presentation, and sales discipline.
- Take ownership of overall showroom sales performance and work closely with senior management to achieve business, revenue, and retail objectives.
Required Candidate Profile:
4-6 years of overall experience in automobile / 2-wheeler sales
Strong and relevant experience in 2-wheeler showroom/dealership sales mandatory
Candidates with EV / Electric 2-wheeler sales experience will be preferred
Prior experience in handling and leading a sales team
Proven track record of achieving sales targets and business objectives
Strong understanding of 2-wheeler retail sales and dealership operations
Good understanding of EV products, customer requirements, battery/range concepts, charging, and EV ownership benefits
Excellent knowledge of lead management, follow-ups, test rides, bookings, and vehicle deliveries
Strong customer handling, negotiation, and closing skills
Excellent communication and interpersonal skills
Strong analytical and problem-solving abilities
Ability to motivate, guide, and develop team members
Strong commercial and business understanding
Target-oriented, disciplined, and accountable approach
Ability to work effectively under pressure and manage multiple priorities
Professional personality with strong ownership and decision-making capabilities
What We Are Looking For:
We are seeking a hands-on Sales Leader, not just an individual contributorsomeone who can own the showroom's sales performance, develop the team, improve conversion ratios, and consistently deliver business results.
The ideal candidate should combine 2-wheeler sales expertise, EV product understanding, strong people-management skills, customer orientation, and commercial acumen to drive sustainable sales growth in the evolving electric mobility segment.