Walk-in | Digital Marketing Executive

Outcare Medical Devices; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Outcare Medical Devices is seeking a hands-on Digital Marketing Executive to manage day-to-day digital marketing for wholesale and retail audiences. You will drive social media, paid advertising, SEO, content creation, and lead tracking to raise online visibility and generate qualified enquiries.

Collaborate with management to optimize campaigns, maintain website content, track performance, and prepare regular reports.

Qualifications

• 12 years of relevant digital marketing experience, including at least one continuous year in a role.
• Degree or diploma in Marketing or a related field.
• Hands-on knowledge of Meta Ads Manager, Google Ads, social media management, and basic SEO.
• Familiarity with website content updates, analytics tools, lead tracking, and campaign reporting.
• Good copywriting skills and the ability to create basic marketing designs and short-form content.
• Ability to work independently, organize tasks, and report results accurately.
• Gujarati and English communication skills are preferred but not mandatory.

Responsibilities

• Plan and execute digital marketing activities across social platforms (Instagram, Facebook, LinkedIn, YouTube) and Google.
• Create monthly content calendars, write captions, prepare basic creatives, and produce short-form content.
• Set up, monitor, and optimize Meta Ads and Google Ads campaigns within budgets.
• Manage website content, improve basic SEO, and maintain online profiles.
• Track website traffic, campaign performance, enquiry sources, and lead generation using analytics tools.
• Record marketing enquiries and coordinate with the sales team for follow-up.
• Prepare regular reports covering campaign performance, qualified enquiries, and brand awareness.
• Verify product information, pricing, and marketing claims before publication.

Skills

Social media management

Meta Ads Manager

Google Ads

SEO basics

Content creation

Analytics & reporting

Lead tracking

Education

Degree or diploma in Marketing

Tools

Google Analytics

SEO tools

Job description

About the Role

We are looking for a hands‑on Digital Marketing Executive to manage day‑to‑day digital marketing activities across wholesale and retail audiences. The ideal candidate should have practical experience in social media management, paid advertising, SEO, content creation, and lead tracking.

You will work closely with management to improve online visibility, generate qualified enquiries, track campaign performance, and support business growth.

Key Responsibilities

• Plan and execute digital marketing activities across Instagram, Facebook, LinkedIn, YouTube, Google, and WhatsApp Business.
• Create monthly content calendars, write captions, prepare basic creatives, and produce short‑form content.
• Set up, monitor, and optimize Meta Ads and Google Ads campaigns within approved budgets.
• Manage website content, improve basic SEO, and maintain online business profiles.
• Track website traffic, campaign performance, enquiry sources, and lead generation using analytics tools.
• Record marketing enquiries and coordinate with the sales team for follow‑up.
• Prepare regular reports covering campaign performance, qualified enquiries, and brand awareness.
• Verify product information, pricing, and marketing claims before publication.

Requirements

• 12 years of relevant digital marketing experience, including at least one continuous year in a role.
• Degree or diploma in Marketing or a related field.
• Hands‑on knowledge of Meta Ads Manager, Google Ads, social media management, and basic SEO.
• Familiarity with website content updates, analytics tools, lead tracking, and campaign reporting.
• Good copywriting skills and the ability to create basic marketing designs and short‑form content.
• Ability to work independently, organize tasks, and report results accurately.
• Gujarati and English communication skills are preferred but not mandatory.

Performance Expectations

Success will be measured by qualified enquiries generated, contribution to sales opportunities, online brand visibility, accurate lead handovers, and timely campaign reporting.