VP – Head Of Category & Digital Merchandising

Starvoke Consultancy; Jaipur; Sur place; INR 900 000 - 1 500 000; Plein temps

Résumé du poste

Starvoke Consultancy seeks a senior leader to drive category strategy and P&L ownership across global luxury D2C channels. You will shape merchandising, pricing, and assortment for gemstones, diamonds, and price segments, while leading AI-driven personalization and data analytics initiatives.

This role requires deep category expertise, cross-functional leadership, and a track record of scaling online luxury businesses, with a strong focus on global markets and end-to-end customer journeys.

Qualifications

• Experience in Category Management / Digital Merchandising in D2C / Luxury Retail.
• Proven track record of owning category P&L and scaling online business.
• Strong experience in digital merchandising, personalization, and recommendation systems.
• Deep understanding of luxury/jewelry/fashion categories (preferred).
• Experience working with data analytics, AI/ML, and customer insights platforms.
• Exposure to global markets and D2C business models.

Responsabilités

• Own end-to-end category P&L, driving revenue, margins, and inventory efficiency.
• Define and execute category growth strategy across global markets.
• Build and optimize product assortment, pricing, and promotions strategy.
• Lead digital merchandising strategy across website, app, and all D2C channels.
• Drive AI-led personalization, recommendation engines, and dynamic merchandising.
• Optimize product discovery, navigation, search, and filtering experience.
• Enhance conversion rates, AOV, and customer engagement through data-driven merchandising.
• Own end-to-end customer journey from a category lens (acquisition, conversion, retention).
• Collaborate with Growth & Marketing to align campaigns, launches, and merchandising.
• Optimize cart, checkout, and post-purchase journeys for higher conversions.
• Lead product lifecycle management from ideation to launch.
• Identify global trends and drive new collections, designs, innovations.
• Define category mix across gemstones, diamonds, and price segments.
• Develop strategies for new product launches and exit of underperforming SKUs.
• Leverage analytics and insights to drive category decisions; implement AI/ML pricing and demand planning.

Connaissances

Category Strategy & P&L

Digital Merchandising

D2C Growth & Funnel

Data Analytics & AI

Product Development

Stakeholder Leadership

Formation

Post Graduate

Outils

CDP

Description du poste

Key Responsibilities

Category Leadership & P&L Ownership

• Own end-to-end category P&L, driving revenue, margins, and inventory efficiency
• Define and execute category growth strategy across global markets
• Build and optimize product assortment, pricing, and promotions strategy

Digital Merchandising & Personalization

• Lead digital merchandising strategy across website, app, and all D2C channels
• Drive AI-led personalization, recommendation engines, and dynamic merchandising
• Optimize product discovery, navigation, search, and filtering experience
• Enhance conversion rates, AOV, and customer engagement through data-driven merchandising

D2C Growth & Funnel Optimization

• Own end-to-end customer journey (Acquisition Conversion Retention) from a category lens
• Collaborate with growth & marketing teams to align campaigns, launches, and merchandising strategies
• Optimize cart, checkout, and post-purchase journeys for higher conversions

Product Development & Assortment Strategy

• Lead product lifecycle management from ideation to launch
• Identify global trends and drive new collections, designs, and innovations
• Define category mix across gemstones, diamonds, and price segments
• Develop strategies for new product launches and exit of underperforming SKUs

Data, Analytics & AI Integration

• Leverage analytics, CDP, and customer insights to drive category decisions
• Build data-driven merchandising frameworks (A/B testing, cohort analysis, demand forecasting)
• Partner with product and data teams to implement AI/ML-based pricing, recommendation, and demand planning systems

Cross-Functional Leadership

• Collaborate with Product, Growth, Marketing, Supply Chain, and Design teams
• Lead and mentor category managers, merchandisers, and analysts
• Drive alignment across global business teams and leadership stakeholders

Market & Competitive Intelligence

• Track global jewelry trends, competitor strategies, and pricing benchmarks
• Identify market opportunities and white spaces for category expansion
• Develop counter-strategies to stay ahead in the luxury D2C space

Qualifications & Experience

• 12-18 years of experience in Category Management / Digital Merchandising in D2C / E-commerce / Luxury Retail
• Proven track record of owning category P&L and scaling online business
• Strong experience in digital merchandising, personalization, and recommendation systems
• Deep understanding of luxury / jewelry / fashion categories (preferred)
• Experience working with data analytics, AI/ML, and customer insights platforms
• Strong exposure to global markets and D2C business models

Key Skills

• Category Strategy & P&L Management
• Digital Merchandising & Personalization
• D2C Growth & Funnel Optimization
• Data Analytics & AI-driven Decision Making
• Product Development & Assortment Planning
• Stakeholder & Team Leadership

• Experience

  12 - 18 Years

• No. of Openings

  1

• Education

  Post Graduate

• Role

  Vice President

• Industry Type

  FMCG / Retail

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office