Visual Merchandising Manager

MALABAR GOLD & DIAMONDS; Kozhikode district; On-site; INR 900,000 - 1,300,000; Full time

Job summary

MALABAR GOLD & DIAMONDS is seeking a Visual Merchandising leader to develop and implement marketing-aligned VM strategies. You will oversee all VM efforts across India, translate briefs into store-ready visuals, and manage vendor networks and cross-team coordination to ensure cohesive, compliant retail execution.

The role requires strong knowledge of VM materials, budgets, and timeline management to drive consistent brand presentation across Malabar Gold & Diamonds stores.

Responsibilities

• Develop and implement visual marketing strategies that align with the brand's goals and standards.
• Oversee and direct all visual merchandising efforts for Malabar Gold & Diamonds.
• Plan and execute VM activities for brand stores across India.
• Translate marketing briefs into tangible retail outcomes using installations and design elements.
• Know VM materials, costs, procurement timelines and related aspects.
• Build and maintain a network with VM vendors for timelines and cost efficiency.
• Lead execution teams across regions to ensure cohesive operations.
• Coordinate with marketing, merchandising, retail and purchasing teams for VM activities.
• Ensure 100% commercial compliance in all VM activities.
• Manage rollout of VM fixtures in new stores with the project team.

Job description

Functional Responsibilities

• Develop and implement visual marketing strategies that align with the brand's goals and standards.
• Responsible for overseeing and directing all visual merchandising efforts at Malabar Gold & Diamonds.
• Accountable for conceptualizing, planning, and executing visual merchandising activities for the brand's retail stores throughout India.
• Possess a thorough knowledge of visual merchandising ideas in order to successfully translate marketing information at the store level.
• Translate collection launch briefs into tangible outcomes at retail locations, using installations, visual merchandising windows, point of purchase assets, and various design elements.
• Extensive knowledge of visual merchandising materials, including their cost, procurement timelines, and related aspects.
• Build and maintain a strong network with visual merchandise vendors for the execution timelines while maintaining high quality standards in order to align them with cost effective solutions.
• Demonstrate the ability to manage and lead execution teams operating from different regions, ensuring cohesive operations.
• Extensive interaction with various teams, such as marketing, merchandising, retail and purchase for the successful coordination of VM activities.
• Responsible for ensuring 100% commercial compliance in all visual merchandising activities.
• Responsible for managing the roll‑out of visual merchandise fixtures in new stores in alignment with the project team is a significant part of your role.
• Adherence to tight timelines for meeting the demands of the dynamic retail industry.
• Provide design inputs to the execution team when required to enhance the visual merchandising appeal and effectiveness.
• Manage Visual Merchandising and other agencies, as and when necessary, to achieve desired outcomes.
• Collaborate with marketing teams to ensure that visual merchandising efforts are in sync with the overall marketing strategy.
• Regularly analyse and assess the impact of visual merchandising initiatives on customer engagement and sales.
• Stay up to date with industry trends and competitor visual merchandising practices to continuously improve the brand's visual merchandising approach.
• Lead the development of visual merchandising guidelines and standards for store staff to follow consistently.
• Conduct periodic store visits to inspect and enhance visual merchandising implementations, providing feedback and guidance.
• Maintain a database of visual merchandising materials, suppliers, and costs to optimise the procurement process.
• Negotiate contracts and agreements with vendors to secure favourable terms for the company.
• Develop and manage a budget for visual merchandising activities and monitor expenditures within the given budget.
• Monitor the performance of visual merchandising installations, making adjustments as needed to maximise impact.
• Develop and deliver training programmes for RVMs on visual merchandising best practices and standards.
• Oversee the design and installation of visual merchandising windows to attract and engage customers.
• Continuously seek ways to improve the efficiency and cost-effectiveness of visual merchandising efforts.
• Lead and motivate the execution team to maintain high standards and consistency across all stores.
• Report to Chief Marketing Officer on the success of visual merchandising initiatives, providing recommendations for improvements and enhancements.