Visual Merchandiser

Lifestyle; Bengaluru; On-site; INR 350,000 - 520,000; Full time

Job summary

Lifestyle in Bengaluru (Yemalur) invites a Visual Merchandiser to craft engaging store environments across gaming machines, counters, and promotional zones. You will design layouts, ensure brand-aligned visuals, and drive campaigns with store teams for optimal customer interaction.

The role emphasizes customer experience, attention to detail, and collaboration with Operations, Marketing, and SCM to maintain high VM standards across locations.

Qualifications

• 3–5 years of Visual Merchandiser experience in retail or entertainment segments.
• Experience in Toy, Apparel, FEC, Gaming Zones, or Amusement Parks.

Responsibilities

• Develop and implement visual merchandising standards for gaming machines, counters, merchandise displays, promotional zones, store front, and customer engagement areas.
• Design attractive layouts and display concepts to maximize visibility and customer interaction.
• Coordinate seasonal campaigns, decor, new game launches, promotional events, and in-store activations.
• Work with Operations, Marketing, SCM, and Store Teams to ensure timely VM execution.
• Conduct audits to ensure VM standards across locations.
• Analyze customer movement patterns and engagement trends to optimize product and machine placement.
• Create visually compelling environments that encourage gameplay and merchandise purchases.
• Recommend improvements in layouts, signage, and wayfinding to enhance guest experience.
• Evaluate the effectiveness of visual merchandising initiatives through customer engagement, sales performance, and feedback.

Skills

Visual creativity

Aesthetic sense

Customer experience focus

Attention to detail

Communication & stakeholder management

Education

Graduate

MBA

Job description

Role & responsibilities

Key Responsibilities

• Develop and implement visual merchandising standards for gaming machines, redemption counters, merchandise displays, promotional zones, store front, and customer engagement areas.
• Design attractive layouts and display concepts to maximize visibility and customer interaction.
• Ensure all gaming and retail areas are visually appealing, organized, and aligned with brand guidelines.

Planning & Execution

• Coordinate the execution of seasonal campaigns, festive dcor, new game launches, promotional events, and in-store activations.
• Work closely with Operations, Marketing,SCM, and Store Teams to ensure timely implementation of visual merchandising initiatives.
• Conduct periodic audits to ensure VM standards are maintained across locations.

Customer Experience Enhancement:

• Analyze customer movement patterns and engagement trends to optimize product and machine placement.
• Create visually compelling environments that encourage gameplay, merchandise purchases, and repeat visits.
• Recommend improvements in layouts, signage, and wayfinding to enhance the overall guest experience.

Performance Monitoring

• Evaluate the effectiveness of visual merchandising initiatives through customer engagement, sales performance, and operational feedback.

Preferred candidate profile

Graduate & MBA

3 - 5 years of experience, with significant exposure in Visual Merchandiser in industry like Toy Industry, Apparel Industry, Family Entertainment Centers (FEC), Gaming Zones, Amusement Parks, Arcade Gaming, or Similar

Skills & Competency :

• Visual Creativity & Aesthetic Sense: Ability to create engaging, innovative, and brand-aligned visual displays that enhance the overall store environment and customer appeal.
• Customer Experience Focus: Strong understanding of customer behavior and the ability to design store layouts and merchandising solutions that improve engagement, encourage gameplay, and drive merchandise sales.
• Attention to Detail: High level of accuracy in executing visual merchandising standards, ensuring consistency in displays, signage, store presentation, and brand compliance.
• Communication & Stakeholder Management: Excellent communication and interpersonal skills with the ability to collaborate effectively with Operations, Marketing, Supply Chain (SCM), vendors, and store teams to successfully plan and execute visual merchandising initiatives.

Location : Yemalur