Vendor Manager

Delostyle Studio; Kolkata District; On-site; INR 800,000 - 1,600,000; Full time

Job summary

Delostyle Studio is seeking a proactive Business Development lead to identify and onboard vendors, brands, manufacturers, wholesalers, and retailers onto our ecommerce platform. You will recruit and develop a network of sales agents, distributors, referral partners, and regional associates to expand market presence and drive growth.

The ideal candidate will have strong communication, negotiation, and relationship-building skills, with a proven ability to acquire partners and achieve measurable

Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
• 36 years of experience in business development, vendor acquisition, channel sales, distributor development, or e-commerce partnerships.

Responsibilities

• Vendor acquisition & onboarding including identifying and approaching vendors, and negotiating terms.
• Develop regional sales networks, onboard agents, distributors, referral partners, and channel associates.
• Execute strategies for vendor acquisition and channel expansion with market research and partner engagement.
• Achieve targets for vendor acquisition and partner recruitment; monitor activity and conversions.
• Maintain records, prepare reports, track KPIs, and ensure compliance with terms.

Skills

Communication

Presentation

Negotiation

Relationship management

Lead generation

Onboarding

Channel sales

CRM tools

Excel

Google Sheets

Education

Bachelor's degree

Tools

CRM tools

Excel

Google Sheets

Job description

The candidate will be responsible for identifying and onboarding vendors, brands, manufacturers, wholesalers, and retailers onto the ecommerce platform. The role will also involve recruiting and developing a network of sales agents, distributors, referral partners, and regional business associates to expand the company's market presence and drive business growth.

The ideal candidate should have strong communication, negotiation, relationship-building, and business development skills, with a proven ability to acquire partners and achieve measurable targets.

Key Responsibilities

1. Vendor Acquisition & Onboarding

• Identify and approach potential vendors, manufacturers, brands, wholesalers, and retailers.
• Build a strong pipeline of prospective vendors across relevant product categories.
• Present the platform, its business model, commercial terms, and partnership benefits.
• Negotiate commissions, pricing, margins, product availability, and other commercial terms.
• Coordinate vendor registration, KYC documentation, agreements, and onboarding.
• Ensure vendors provide accurate product information, pricing, inventory details, and product images.
• Develop long-term vendor relationships to improve retention and marketplace participation.

2. Sales Agent & Distributor Network Development

• Identify, recruit, and onboard independent sales agents, distributors, referral partners, and channel associates.
• Develop regional sales networks to expand the company's reach across cities and territories.
• Establish channel partner engagement plans, incentive structures, and performance targets.
• Build relationships with retailers, local business associations, resellers, and distribution networks.
• Provide sales pitches, product information, onboarding guidance, and promotional materials to channel partners.
• Monitor partner productivity and identify opportunities to increase sales and partner engagement.

3. Business Development & Marketplace Expansion

• Develop and execute strategies for vendor acquisition and channel expansion.
• Identify new markets, product categories, and partnership opportunities.
• Conduct market research and competitor analysis to identify business opportunities.
• Build relationships with brands and strategic partners to strengthen marketplace offerings.
• Work closely with marketing, operations, and technology teams to support marketplace growth.
• Recommend improvements to vendor onboarding processes and channel sales strategies.

4. Revenue Generation & Target Achievement

• Achieve monthly and quarterly targets for vendor acquisition and channel partner recruitment.
• Drive measurable business outcomes through active vendor and partner engagement.
• Monitor vendor activation, product listing completion, partner productivity, and sales contribution.
• Identify inactive vendors and channel partners and implement re-engagement strategies.
• Maintain a structured pipeline of prospects, follow-ups, negotiations, and conversions.

5. Reporting & Relationship Management

• Maintain accurate records of vendor leads, partner details, meetings, negotiations, and onboarding status.
• Prepare weekly and monthly business development reports.
• Track KPIs and share progress, challenges, and market insights with management.
• Ensure compliance with company policies, vendor agreements, and approved commercial terms.

Required Skills & Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
• 36 years of experience in business development, vendor acquisition, channel sales, distributor development, or e-commerce partnerships.
• Experience in vendor onboarding, marketplace operations, retail sales, FMCG distribution, or consumer products will be preferred.
• Strong communication, presentation, negotiation, and relationship management skills.
• Ability to identify opportunities, generate leads, and convert prospects into active partners.
• Understanding of sales channels, distribution models, commission structures, and partnership agreements.
• Proficiency in Microsoft Excel, Google Sheets, CRM tools, and business reporting.
• Ability to work independently and achieve targets in a fast-paced startup environment.
• Willingness to travel for vendor meetings, partner acquisition, and market development when required.