UX Researcher

Wishlink; Gurugram District; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

Wishlink is looking for a UX Researcher in Gurugram, Haryana, to deeply understand creators, shoppers, and brands, translating insights into actionable product recommendations. The role involves collaboration with Product Managers, Designers, and Data Analysts to ensure user-centric product decisions.

The ideal candidate has 3-7 years of UX Research experience, strong qualitative skills, and the ability to work in a fast-paced startup environment.

Qualifications

• 3-7 years of UX Research experience.
• Strong skills in conducting and moderating interviews independently.
• Ability to synthesize qualitative data into insights.

Responsibilities

• Conduct qualitative research including interviews and focus groups.
• Validate product concepts through usability testing.
• Present findings to leadership and stakeholders.

Skills

UX Research experience

Qualitative research skills

Communication and storytelling

Usability studies planning

Experience in consumer products

Tools

UserTesting

Hotjar

Mixpanel

Amplitude

Job description

Role Overview

We are looking for a UX Researcher who can deeply understand creators, shoppers & brands and translate insights into actionable product recommendations.

You will work closely with Product Managers, Designers, Data Analysts and Business teams to ensure product decisions are grounded in real user needs and behaviors.

This role is ideal for someone who enjoys both exploratory research and tactical product validation.

What Would You Be Doing?

User Understanding & Discovery

Conduct Qualitative Research Including

• In-depth interviews
• Contextual inquiries
• Focus groups
• Field research

Build a Deep Understanding Of

• Creators
• Shoppers
• Brands

Identify unmet needs, pain points, motivations and mental models.

Convert observations into opportunity areas for product teams.

Product Development Research

Validate concepts before development.

Conduct Usability Testing On

• Wireframes
• Prototypes
• Live products

Evaluate discoverability, usability, comprehension and adoption barriers.

Work with Product and Design teams throughout the product lifecycle.

Quantitative Research

Design and analyze surveys.

Partner With Analytics Teams To

• Understand behavioral patterns
• Form hypotheses
• Validate assumptions

Use data to support qualitative findings.

Research Operations

Build And Maintain

• Research repository
• Insight library
• User panels
• Persona documentation

Create repeatable research processes and standards.

Strategic Impact

• Influence product roadmap through evidence-backed recommendations.
• Present findings to leadership and stakeholders.
• Drive customer-centric decision making across the organization.

What are We Looking For?

Must Have

• 3-7 years of UX Research experience.
• Experience in consumer products, marketplaces, social products, creator economy, e-commerce or SaaS.
• Strong qualitative research skills.
• Experience conducting and moderating interviews independently.
• Experience planning and running usability studies.
• Ability to synthesize large amounts of qualitative data into clear insights.
• Strong communication and storytelling skills.
• Comfortable working in fast-moving startup environments.

Good To Have

• Experience with mixed-method research.
• Experience using:
  • UserTesting
  • Hotjar
  • Mixpanel
  • Amplitude
• Familiarity with statistical analysis and experimentation.
• Experience researching creator ecosystems, influencer marketing, or shopping behavior.

Someone Who Can Answer Questions Like

• Why are creators not adopting a feature?
• What prevents shoppers from purchasing?
• How do successful creators actually work?
• What motivates creators to stay active daily?
• What should we build next and why?