Customer Insights / Research Manager

Articore Group; Gurugram District; On-site; INR 2,400,000 - 3,200,000; Full time

Job summary

Articore Group in Gurugram is seeking a dedicated Customer Insights Researcher to own end-to-end research. You will translate business questions into survey design, run fieldwork, and deliver data-driven recommendations to marketing and product teams.

You will manage the full research lifecycle, collaborate with stakeholders, and help scale practices as the business grows, using Qualtrics for design and analysis.

Qualifications

• 5+ years in customer insights, consumer research, or market research.
• Expert-level Qualtrics proficiency.
• Experience managing a US-market research program.
• Experience in scrappy company environments as sole owner or lead.
• Strong quantitative analysis: significance testing, crosstabs, regression.
• Ability to translate data into narrative, actionable recommendations.

Responsibilities

• Survey Design & Development: independently design, program, and field quantitative surveys in Qualtrics.
• Statistical Analysis: assess findings for statistical significance and credible claims.
• Insight-to-Action Translation: convert findings into marketing and business recommendations.
• Program Management & Scale: own the research roadmap and build repeatable playbooks.

Skills

Customer insights

US market experience

Research in scrappy environment

Quantitative analysis

Data-to-action storytelling

Excellent communication

Tools

Qualtrics

Job description

At the intersection of commerce and creativity, knowing our customers is how we make sure every campaign, every persona, and every product decision actually serves the artists and fans who make Redbubble and TeePublic what they are. This role owns customer research end-to-end: translating business questions into rigorous survey design, running studies from fielding through statistical analysis, and turning findings into recommendations the business acts on.

This is a one-person research function. This person is the evolution from "we have the data" to "we changed a campaign, a persona, or a business call because of it." Research today is split across people layering it on top of other jobs; this role replaces that with a single, dedicated owner who can run the full research lifecycle independently, identify where new research should happen before anyone asks, collaborate with stakeholders where needed, and scale the practice to match how fast the business moves.

Core Responsibilities:

Survey Design & Development (30%) - Independently develop, program, and field quantitative surveys in Qualtrics, from writing questions that map to specific business/marketing decisions through logic, sampling, and distribution.

Statistical Analysis (30%) - Analyze results for statistically significant findings; ensure claims used in decks and personas are backed by real data, not directional guesses.

Insight-to-Action Translation (25%) - Convert findings into concrete marketing and business recommendations; partner directly with brand, content, and licensing stakeholders

Program Management & Scale (15%) - Own the research roadmap and survey bank; build repeatable playbooks/templates/operatins so research scales beyond one-off studies; partner with existing survey ops and crosstab/analytics support as the practice matures.

• 5+ years hands-on experience in customer insights, consumer research, or market research
• Expert-level Qualtrics proficiency (survey design, logic, distribution, reporting) - non-negotiable
• Operated research program for US business, preferably eccomerce or retail either in-house or with an agency - non negotiable
• Demonstrated experience running research in a scrappy company, ideally as the sole owner
• Strong quantitative skills: statistical significance testing, crosstab analysis, regression
• Ability to translate raw data into narrative-driven, actionable recommendations for non-research stakeholders
• Excellent written and verbal communication; comfortable presenting to leadership