User Acquisition Manager

Games2win India Pvt Ltd; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Games2win India Pvt Ltd in Mumbai, a leading global mobile games publisher, is seeking a User Acquisition Manager with 4+ years of experience to drive growth across Android and iOS.

You will plan, execute, and optimize campaigns across internal and external channels to maximize ROAS, downloads, and ROI, while communicating results to stakeholders.

The role requires strong analytics, proficiency in Excel, and staying current with digital marketing trends.

Qualifications

• 4+ years of experience in mobile user acquisition, preferably in gaming.
• Strong understanding of LTV, CPI, retention, and related metrics.
• Experience running ROAS campaigns.
• Analytical mindset with good communication and ability to work independently.

Responsibilities

• Drive and manage user acquisition for Android & iOS games via internal and external channels with a focus on ROAS.
• Track and optimize activity to increase downloads and ROI from campaigns.
• Ensure campaigns are planned, tracked, and aligned with business objectives.
• Measure and optimize ROI, retention, and engagement metrics.
• Plan, manage, and execute strategies to achieve optimum ROI per acquisition.
• Create and maintain reports communicating campaign performance to stakeholders.

Skills

User Acquisition

ROAS campaigns

Analytics

Excel

Education

Graduate/Diploma in Science/Commerce

Job description

Games2win is a leading global mobile games publisher. Our games have over 500 million downloads and are played by over 10 million monthly active players. We take pride in building our own Intellectual Property (IP) and using the strength of our consumer love to market our games! That’s why most of our downloads are generated without advertising support or paid installations.

A few of our global hit titles are Driving Academy, Decisions, International Fashion Stylist, and many more.

To learn more about us, visit https://games2winmedia.com/company-profile/

Role:

User Acquisition Manager

Reporting to:

CEO

Experience required:

Minimum 4 years of work experience

What do you need to do? (Role and Responsibilities)

Marketing & User Acquisition:

• Drive & manage user acquisition for our mobile games (Android & iOS) via internal & external channels, with a focus on ROAS.
• Track and optimize activity to increase downloads & ROI from these channels.
• Ensure that all campaigns are planned, tracked, and operated towards specific business and growth objectives.
• Measure and optimize on performance – ROI, retention, engagement, etc.
• Plan, manage, and execute to achieve optimum ROI per acquisition.
• Create & maintain reports to communicate campaign performance to internal stakeholders.
• Stay up to date with digital marketing trends and potential new channels and strategies, including updates on attribution, the latest mobile marketing trends, and social media acquisitions.

Who could you be? Background and Experience:

• At least 4 years of experience in User Acquisition for Mobile Applications (experience in the gaming domain is preferred).
• A clear understanding of business and engagement metrics like LTV, CPI, Retention, etc.
• Has experience running ROAS campaigns.
• An analytical mindset with good communication and interpersonal capabilities, able to work independently with minimal daily supervision.
• Function quickly in a fast-paced, deadline-oriented environment.
• Comfortable with Excel

Educational Qualification:

Graduate/Diploma Degree holder in Science/Commerce fields or any other equivalent educational background, with a minimum of 4 years’ experience in the mobile advertising industry.